Kurly N Mart Monthly Transaction Value Jumps 10-Fold in a Year, With 80% Generated in the Naver Plus App
IT DAILY ·
✦ AI Summary
Naver and Kurly are jointly operating the online grocery shopping service "Kurly N Mart" based on their strategic partnership.
Kurly N Mart launched in September 2025 on Naver Plus Store and is the first case of Kurly offering an external grocery shopping service outside its own app and web platforms.
Monthly transaction value has grown by about 10 times from the initial launch period just one year after launch, and more than 80% of total transaction value was generated in the Naver Plus Store app.
Naver and Kurly are jointly operating the online grocery shopping service "Kurly N Mart" based on their strategic partnership in e-commerce. The launch of Kurly N Mart was built on the strategic e-commerce partnership between Naver and Kurly signed last year.
The service operates by combining Naver Shopping’s user base and SmartStore sellers with Kurly’s product sourcing and logistics network. It links Naver Shopping’s data and seller base with Kurly’s logistics network, and user data is used for product recommendations. From the time of launch, the companies have been pushing ahead with selling SmartStore products on Kurly N Mart and delivering them through Kurly’s delivery network.
Kurly N Mart launched in September 2025 on Naver Plus Store. This is the first case of Kurly offering an external grocery shopping service outside its own app and web platforms.
Kurly N Mart’s monthly transaction value has increased by about 10 times from the initial launch period just one year after launch. More than 80% of total transaction value was generated in the Naver Plus Store app. However, the specific transaction volume has not been disclosed.
In usage metrics, the number of monthly orders per purchasing customer rose 35% from the initial launch period, and the number of items in the cart per order increased 22% over the past year.
On the delivery side, Kurly is using its logistics infrastructure in the delivery area, and after operating dawn delivery, it introduced same-day delivery in February this year. Since the introduction of same-day delivery, orders placed between 6 a.m. and 12 p.m. increased 34% in just one month.
The two companies are expanding the linkage between Naver SmartStore and Kurly’s logistics network. Among SmartStore products, items with high grocery demand are sold in Kurly N Mart’s "N+ Selection," and those products are delivered through Kurly’s delivery network. As a result, SmartStore sellers can use Kurly N Mart and its delivery infrastructure as additional sales and logistics channels.
The two companies are also using Naver Shopping data for product recommendations in Kurly N Mart. Based on users’ search, click, and purchase histories in Naver Plus Store, they recommend products that match user interests, and in the second half of the year they plan to expand "discovery-based recommendations" that reflect multiple shopping interests and user contexts.
As an example of connecting purchase and behavioral information from other shopping services to Kurly N Mart recommendations, Naver said it recommends Kurly N Mart meal kits and food products to users who have purchased camping gear on Naver Plus Store. It also said Kurly N Mart product recommendations are characterized by linking purchase histories within Kurly N Mart and user behavior data accumulated on Naver Shopping to grocery product recommendations.
Kim Pyeong-song, leader of Naver’s Grocery & Leisure business, said the goal is to strengthen Kurly N Mart users’ grocery shopping convenience based on this foundation. He also said the company plans to continue close collaboration with Kurly across product, logistics, and marketing.
Source: IT DAILY · Kim Byeong-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=241317
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Source: IT DAILY
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