Kakao Launches Local Commercial District Coexistence Project 'Gotgot' to Spotlight Gongju Shops and Attractions
TECHWORLD ·
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Kakao said it will pursue 'Gotgot,' a new local commercial district revitalization project that extends 'Project Dangol,' which it has run since 2022.
The first target area is Gongju, South Chungcheong Province, and the project will link 'Magazine Gotgot Gongju,' which features stories of local small merchants, with offline experience programs.
'Gotgot' involves local governments, local creators and small merchants, and it focuses on promoting local shops and spaces and connecting that promotion to actual visits.
Kakao announced that it will pursue a new local commercial district revitalization project, 'Gotgot,' as an extension of 'Project Dangol,' a support program for small merchants it has run since 2022. Kakao launched 'Gotgot' as a coexistence project connecting local shops and visitors.
The first region selected for the project is Gongju, South Chungcheong Province. Using Gongju as the first case, Kakao will operate the project by linking a magazine featuring stories of local small merchants with offline experience programs.
'Gotgot' involves local governments, local creators and small merchants. The project focuses on promoting neighborhood shops and spaces and connecting that promotion to actual visits, with the goal of driving traffic to the commercial district.
The first program is 'Magazine Gotgot Gongju.' Kakao published 'Magazine Gotgot Gongju,' which introduces local shops in Gongju, and the magazine includes stories about Gongju shops and small merchants.
'Magazine Gotgot Gongju' features 'Gokmuljip,' a dessert shop using native grains; 'Yususeogo,' which handles vintage items and antiques; and 'Cheongukboda Naeseon,' which makes honey fermented liquor.
The magazine was produced in a run of 2,260 copies and will be distributed sequentially starting on the 6th at 22 partner locations nationwide, including Seoul and Gongju. Its main content will also be made public online. Kakao will also support the issuance of KakaoTalk digital cards through the QR code included in the magazine.
Beginning on the 16th, Kakao will host the offline event 'Gotgot Walk' around the Jeminjeon area in Gongju. The event will be conducted in a way that encourages visitors to actually visit the shops and attractions introduced in the magazine. Along with the event, Kakao will create the 'Gotgot Walk Trail' and also support route and detailed location checks through Kakao Map.
Several programs will also be run on site. The 'Magazine Talk' will cover stories introduced in the magazine, while the 'Local Docent Tour' will have a professional guide lead visitors through local attractions and shops. 'Sanchaek Bingo' will be organized as a format in which participants visit designated locations and collect KakaoTalk digital cards.
In addition, 'Atelier Week,' in which local small merchants participate directly, will also be held. During 'Atelier Week,' a flea market, one-day classes, small gatherings and exhibition programs will be operated. Some programs will require advance reservations.
Kakao plans to continue providing experience in planning and operating programs even after the event ends. It also plans to provide marketing resources used for the event, such as facilities and items, to local governments and local creators. The aim is to support the sustainability of follow-up promotions and events independently led by local stakeholders.
Yang Hyun-seo, lead of Kakao's coexistence project performance team, said the stories and appeal of local shops are assets that can drive local visits. He also said the company will continue coexistence projects aimed at creating a flow from visitor experiences to repeat visits. This support direction aligns with the view that the appeal of local shops can draw visitors and with the coexistence project principle of creating a flow in which experiences lead to repeat visits.
Source: TECHWORLD · Kim Seung-ki
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407832
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Source: TECHWORLD
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