Naver Expands User Protection, Korean Language Campaign, and Busan International Film Festival Support
TECHWORLD ·
✦ AI Summary
The Naver User Protection and Self-Regulation Committee fully analyzed consumer dispute data received last year and cross-checked it with external consumer counseling data to review its self-regulatory system.
The dispute mediation function's damage relief rate was 83.6%, and preemptive prevention measures included tougher penalties for unreachable sellers, automated penalties for fake shipping labels, and sanctions against overseas shipping disguised as domestic dispatch.
Naver plans to expand its Hangul Day 100th anniversary campaign and support for the Busan International Film Festival, while broadening user touchpoints by linking search, streaming, maps, and payments with its existing services.
Naver is pursuing expanded user protection alongside greater support for culture and content. As it expands user touchpoints, Naver is strengthening user protection while also broadening support for culture and content.
On the user protection front, the Naver User Protection and Self-Regulation Committee announced on the 6th that it had fully analyzed consumer dispute data received by Naver last year and cross-checked it against external consumer counseling data to review its self-regulatory system based on consumer dispute data. The analysis was conducted by Yonsei University professor Choi Nan-seol-heon, Sungkyunkwan University professor Lee Dae-ho, and Korea Consumer Federation secretary general Jeong Ji-yeon. It found that the dispute mediation function contributed to practical damage relief, with the damage relief rate standing at 83.6%. The researchers also gave a positive assessment of the preemptive prevention system introduced last year, which included tougher penalties for unreachable sellers, automated penalties for fake shipping labels, and sanctions against overseas shipping disguised as domestic dispatch.
At the same time, Naver is also expanding support for culture and content, including a campaign marking the 100th anniversary of the enactment of Hangul Day and increased sponsorship of the Busan International Film Festival. Through this, it is broadening the range of ways it connects with users.
In evaluating disputes, there was a call to refine the assessment criteria from the recognition that dispute causes, seller responses, and buyer requests interact in complex ways, making it difficult to judge them by a single standard. Accordingly, proposals were also put forward to introduce a multidimensional classification system for seller responses, buyer requests, and dispute causes, and to expand data cross-checking with external counseling institutions.
Naver CRO Yoo Bong-seok said the company is improving its dispute-handling procedures to reflect the recommendations of the Self-Regulation Committee. He also said the company plans to continue refining its consumer protection system to build a shopping environment that both sellers and buyers can trust.
Naver is continuing cultural activities alongside these consumer protection improvements. Through the 18th, it is running the 'All About Hangul' campaign to mark the 100th anniversary of the enactment of Hangul Day.
The campaign presents '100 Years of Hangul,' which introduces records related to Hangul Day from 1926 to the present. It makes use of materials from different eras, including Hangul braille created for visually impaired students and records of everyday life, and uses them to highlight how Hangul has been used amid social change.
Since 2008, Naver has continued Hangul-related activities such as developing Hangul fonts, developing document templates, and digitizing Hangul cultural heritage. It launched this campaign as an extension of those efforts.
The campaign focused on expanding Hangul's digital use and broadening Hangul records. Naver unveiled '10 Voices of Hangul' in collaboration with Minumsa, and there are 10 participating contributors. The contributors include lyricists, poets, typeface designers, data analysts, and Korean language and literature scholars.
Naver also operates the user participation program 'My Own Hangul.' In this program, users can write sentences themselves, and the content they create is linked to blog records.
It also participated in official sponsorship of the 31st Busan International Film Festival, which opened on the same day. Naver connects Chzzk, Clip, Naver Map, and Naver Pay (Npay) as linked services to support online streaming and on-site convenience during the festival. Chzzk will stream the opening ceremony red carpet and main event, the closing ceremony, outdoor cast talks, and open talks, while on Naver Clip, creators will take part in producing short-form content on festival scenes, Busan landmarks, and reviews of screened works.
At the festival site, Naver will link map and payment functions to provide guidance on restaurants and event spaces while also supporting on-site payments. Naver Map introduces 49 restaurants in the Busan area, all of which were recommended by festival staff. Naver Map also provides information on major event venues. At the official goods shop and market, it operates 'Npay Connect,' which supports facial recognition payments, with the aim of improving on-site payment convenience.
Separately, Naver plans to advance its user protection system based on data analysis. In culture and content, it also plans to broaden user touchpoints by linking search, streaming, maps, and payments with its existing services.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407829
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Source: TECHWORLD
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