Google Runs 'AI Pro' Campaign Through End of October, Expands Gemini Use in Workflows
TECHWORLD ·
✦ AI Summary
Google said it will run a "Google AI Pro" campaign through October 31.
The campaign focuses on introducing how professional users such as creators, freelancers, and solo entrepreneurs apply Gemini in real work.
Google said it will showcase workflow use cases through features and examples such as Deep Research, Gemini with Google Apps, Antigravity, and Gemini Omni.
Google announced that it will run a "Google AI Pro" campaign through October 31. The campaign aims to highlight how generative AI can be used for information discovery and workflow automation. Its slogan is, "Keep the process short, and the results clear. Meet a more powerful Gemini."
The campaign focuses on how Gemini is applied in real work by professional users such as creators, freelancers, and solo entrepreneurs. Google will also run an annual subscription promotion for users in South Korea during the campaign period. Eligible new annual subscribers can use Google AI Pro at a discounted rate through October 31.
Google AI Pro is a paid plan that offers Gemini-based deep research and workflow automation features. One of the features supported by Google AI Pro is Deep Research. Deep Research searches web and academic sources and generates reports.
Google AI Pro also supports Gemini with Google Apps. The integrations covered by Gemini with Google Apps include Gmail, Docs, Sheets, and Calendar.
Google expanded the scope of Gemini's workflow automation. For personal AI agents, it cited support for organizing emails, managing schedules, and drafting documents. As developer app-building tools, it said it offers Antigravity, and as a video creation tool, Gemini Omni.
Google enlisted Lee Byung-hun, Kim Go-eun, Suka, Kim Min-gyeong, and Mimiminu for the campaign video. The video was structured around showing how each participant uses Gemini in their work environment. Through this, the company aimed to introduce use cases by feature.
The case videos also showed Deep Research in use. Lee Byung-hun used it to examine reactions to Korean content in English-speaking markets and to prepare for global interviews. Kim Go-eun showed how she used it to search for papers and archival materials related to Korean women painters in the 1950s and to prepare for acting roles.
Mimiminu used Gemini to analyze the latest beauty trends. The video also showed the process of preparing a presentation by linking Google Slides and other Workspace tools. This case focused on the flow from search to data analysis to document creation.
The cases were presented in a way that showed what kinds of repetitive tasks AI agents can take on in real work. Suka showed how he used it to conduct research on global financial trends and draft a broadcast script. Kim Min-gyeong showed examples of sorting suggested emails, creating sheets, registering schedules, and drafting reply emails.
Google also said it plans to keep expanding this approach, focusing on practical work scenarios rather than promoting individual features. The company plans to roll out collaboration content with creators in tech, investing, business, and lifestyle categories in stages. It also said it will continue the campaign around real-world Gemini use cases in actual work processes rather than one-off feature introductions.
A Google representative said Google AI Pro is a service that supports complex information discovery and repetitive Workspace tasks. The representative added that the company will continue to introduce real use cases to support AI use across different work environments for a wide range of users.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407746
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Source: TECHWORLD
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