CHARMINGS Beauty Influencer Platform Reaches 3,000 Sign-Ups Under Two-Way Approval System
TECHWORLD ·
✦ AI Summary
CHARMINGS operates a closed structure that does not open registration to everyone.
Only those who pass internal screening are approved as influencers, and the same screening process applies to brands and advertisers.
During the beta test period, which has lasted less than a month since launch, influencer sign-ups reached about 3,000, and about 500 applicants are waiting for approval.
The beauty influencer marketing platform "CHARMINGS" said it operates a closed structure that does not open registration to everyone, and that it approves only influencers who pass an internal review.
The same screening process also applies to brands and advertisers. CHARMINGS highlights its two-way verification structure for brands and influencers as a key feature, and says its operating goal is to build a trustworthy marketing environment for both sides through a policy of pre-screening participating brands and influencers.
During the beta test period, which has lasted less than a month since launch, influencer sign-ups reached about 3,000. There are currently about 500 applicants waiting for approval.
Word of mouth is behind the continued flow of sign-up applications. As applications increase, the time required for approval is getting longer, and the existing screening standards remain unchanged even as applications rise.
A company official said CHARMINGS will maintain its principle of recruiting only verified influencers, even if that could delay sign-up approval. The official said the ultimate goal is to build a platform where highly competitive influencers can be active.
Along with these operating principles, co-CEOs Park Jeong-ju and Lee Seung-hoon plan to continue developing a system that can support joint participation by brands and influencers and reflect the needs of both sides. CHARMINGS intends to expand its platform functions beyond operating influencer experience groups, and is pushing to extend those functions toward supporting brand marketing activities such as beauty trend and competitor analysis.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407733
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Source: TECHWORLD
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