Business Canvas Unveils AI-Based Global GTM Service 'Athena' to Help Companies Tackle Overseas Markets
TECHWORLD ·
✦ AI Summary
Business Canvas announced the launch of Athena, an AI-based global GTM service aimed at B2B companies pursuing overseas markets.
Athena handles target company analysis, sales timing and outreach path analysis, and support for securing actual sales meetings with key decision-makers.
Business Canvas said it structures the existing sales process into a 7-step decision-making pipeline and accumulates meeting results as data to refine target selection and outreach strategies.
On the 2nd, Business Canvas announced the launch of 'Athena,' an AI-based global GTM service aimed at B2B companies pursuing overseas markets. The company described 'Athena' as a global GTM service.
'Athena' uses AI to analyze target companies and also assess the right timing and channels for sales outreach. Based on this, it helps secure actual sales meetings with key decision-makers.
According to the company, 'Athena' is not limited to providing a list of potential buyers and contact information. Its distinguishing feature is that it takes on the step of turning analytical results into actual meetings.
To that end, Business Canvas structured the existing sales process into a 7-step decision-making pipeline. In the first step, it defines the value proposition of the client's products and services and the problems those products and services can solve.
Business Canvas said it sets investment, factory expansion, and leadership changes as criteria for identifying major shifts at target companies, and determines outreach priorities based on those major changes. It added that, beyond the single-contact search approach, it expands its efforts to identify the key stakeholders involved in actual purchasing decisions.
Business Canvas explained that it identifies key decision-makers by understanding the decision-making structure within an organization and analyzing each member's role and characteristics. Based on this, it designs effective outreach paths and effective messages, leading to actual meetings with VP- to C-level executives.
It also said it combines AI analysis with verification by global B2B sales experts, and that experts review the target and decision-maker information derived by AI against the actual organizational structure and business context. In addition, the company said experts directly design outreach strategies and messages.
Business Canvas announced that it accumulates meeting acceptance results, meeting rejection results, and follow-up discussion results as data, and uses that information to continuously refine target selection and outreach strategies. It added that it has built a structure in which outreach accuracy improves the more sales efforts are repeated.
Kim Woo-jin, CEO of Business Canvas, said AI technology is already available to anyone, but the real need in companies' overseas sales is not the analysis tool itself, but the result of meeting customers. He added that Athena's goal is not limited to data analysis, but is to serve as a partner that is responsible for securing actual meetings.
Business Canvas operates its self-developed B2B CRM, Re:catch, alongside Athena. Athena is responsible for identifying new sales opportunities and securing meetings, while customer information and sales progress after those meetings are accumulated in Re:catch.
Business Canvas also operates a 'Growth Package' to support global inbound building alongside Athena. The Growth Package supports online research and verification processes before and after meetings with overseas buyers, and its scope includes building content related to companies and products as well as building websites.
Based on this, Business Canvas said it plans to build a service system that connects overseas customer discovery, meetings, follow-up sales, and inbound traffic, and links the entire global B2B sales process.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407710
References
This article was produced with the help of an automated content generation algorithm.
Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.