Kakao Launches Integrated Subscription Service ‘Kakao Membership’
TECHWORLD ·
✦ AI Summary
Kakao announced the launch of its integrated subscription service, “Kakao Membership,” and said sign-ups will begin on a first-come, first-served basis starting on the 1st.
“Kakao Membership” is a service that bundles Gift Shop, Talk Deal, KakaoPay, Melon, KakaoPage, Emoticon, Talk Cloud, Kakao Pay Non-life Insurance and Kakao Pay Securities into a single membership.
The rewards program consists of Shopping Points and KakaoPay Points, and also includes content benefits and benefits linked to affiliate services.
Kakao announced the launch of its integrated subscription service, “Kakao Membership,” and said sign-ups will begin on a first-come, first-served basis starting on the 1st. “Kakao Membership” is linked to shopping, payments, content and financial services, and its defining feature is that it brings the company’s major services together under a single membership.
The included services are Gift Shop, Talk Deal, KakaoPay, Melon, KakaoPage, Emoticon, Talk Cloud, Kakao Pay Non-life Insurance and Kakao Pay Securities. Kakao has begun accepting sign-ups for these services as part of a single subscription-based membership.
The rewards program consists of Shopping Points and KakaoPay Points. Shopping Points are accrued when paying through Gift Shop and Talk Deal, while KakaoPay Points are additionally provided when paying with KakaoPay Money.
KakaoPay Points can be used at Gift Shop, Talk Deal and some offline merchants. Convenience stores and cafes were given as examples of offline use cases, creating a structure that connects online shopping benefits with offline payment benefits.
For content benefits, users can choose one of “Emoticon Plus” or “Talk Cloud” each month. “Emoticon Plus” provides access to Kakao emoticons, while “Talk Cloud” offers storage space for saving KakaoTalk chats, media files and other content.
Kakao has packed Kakao Membership with a range of benefits tied to affiliate services. These include KakaoPage cash, Kakao Pay Securities fee cashback, compensation for broken mobile phone screens through Kakao Pay Non-life Insurance, and discounted Melon subscriptions, along with other benefits linked to affiliate services.
Kakao plans to roll out first-come, first-served sign-ups to a small number of users in order to stabilize the service at the initial stage. It then plans to gradually expand eligibility. Sign-up channels are the Kakao Membership Talk Channel and the KakaoTalk settings menu.
Kim Min-gyu, a Kakao performance lead, said Kakao Membership is a service that integrates subscription, shopping, content and financial benefits. He added that the company plans to expand service linkages and pursue broader benefits that users can feel in daily life.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407679
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Source: TECHWORLD
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