Kglowing Expands from North America to Europe, Supports Marketing Through Export Voucher Program
TECHWORLD ·
✦ AI Summary
KUHADA's K-brand global accelerating solution, Kglowing, is expanding its business territory from North America to Europe and broadening its customer base from K-beauty to K-food, health functional foods, and pet food.
KUHADA was selected as an implementing agency for the 2025 Export Infrastructure Utilization Project and provides influencer marketing and ad execution using export vouchers to companies expanding overseas.
Since its launch in April 2025, Kglowing has recorded more than 200 K-beauty campaigns, 26,000 creators, and 390 million cumulative views, and is now carrying out projects to enter Europe as well as campaigns for K-food, health functional foods, and pet food.
Kglowing, KUHADA's K-brand global accelerating solution, is expanding its business focus from North America to Europe. Kglowing is also broadening its customer base from K-beauty to K-food, health functional foods, and pet food.
KUHADA announced on the 1st that it had been selected as an implementing agency for the 2025 Export Infrastructure Utilization Project. As a result, KUHADA will provide services using export vouchers to companies seeking to expand overseas.
The support items provided by KUHADA include influencer marketing and ad execution. In the process of expanding overseas, marketing that leverages short-form content and local creators is used to gauge consumer response and product awareness by country.
Europe differs by country in language, consumer environment, and distribution structure. Accordingly, targeting the European market requires content and sales strategies tailored to the characteristics of each market.
Since its launch in April 2025, Kglowing has carried out more than 200 K-beauty-centered campaigns. The company said it has 26,000 collaborating creators and that cumulative views of related content have reached 390 million.
Based on these results, Kglowing has recently been carrying out a project to enter Europe for a domestic pharmaceutical company's cosmeceutical brand. It is supporting the brand's local marketing by securing local creators to produce content and linking that content with online sales channels and advertising.
The practical work for overseas expansion is being handled by a global dedicated team launched last June. The team consists of 12 people, including Director Ahn Sang-hyun and three former employees of Amazon Korea. The team is responsible for preparing local approvals and licenses, opening and operating stores, advertising, and logistics.
Kglowing has also expanded its business scope into the K-food sector. The company said it carried out nine North America TikTok seeding campaigns for a domestic food company over about two months starting in early August and secured 709 videos from local creators.
The company said that, based on its tally, the cumulative views of those videos exceeded 60 million, and the average views per video were about 86,000. It also said it is carrying out campaigns for health functional food brands and pet food brands.
Kglowing said it is using a creator pool of about 4.2 million people spanning beauty, food, health, and pets. It also said it collects and analyzes short-form content using its proprietary AI data engine, Odyssey.
Based on this, Kglowing said it operates a creator-matching system tailored to the characteristics of each country and product, and reflects campaign performance data in subsequent creator selection processes. It also said it uses accumulated data to plan and operate campaigns for new countries and product categories.
CEO Yoon Jae-seop said AI is shortening the process of identifying creators according to the characteristics of each country and product. He added that the company plans to expand its business scope into Europe and new product categories based on the operational experience it has accumulated in North America.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407641
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Source: TECHWORLD
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