From Gaming PCs to AI PCs: Shabdanawa Sees Surge in Demand for High-End PCs Above KRW 4 Million
TECHWORLD ·
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Shabdanawa said it analyzed desktop PC purchase data from January to September this year and found that the center of gravity in PC buying is shifting from gaming to broader AI use.
While gaming PCs in the KRW 1 million to KRW 2 million range used to dominate, products in the KRW 2 million to KRW 3 million range have recently become the center, and demand for high-end PCs above KRW 4 million has also increased.
From January to September this year, PCs above KRW 4 million accounted for 40% of purchases, up 25 percentage points from 15% in the same period last year.
Shabdanawa, a PC-focused shopping service operated by Connectwave, said on the 1st that it had analyzed desktop PC purchase data from January to September this year and found that the center of gravity in PC buying is shifting from gaming to broader AI use.
According to Shabdanawa, the market was previously driven by gaming PCs in the KRW 1 million to KRW 2 million range, but recently products in the KRW 2 million to KRW 3 million range have become the market center due to rising component costs. On top of that, demand for high-performance tasks such as running local large language models (LLM), using generative AI, and video editing has led to a rapid recent increase in demand for high-end PCs above KRW 4 million.
From January to September this year, the share of PC purchases above KRW 4 million was 40% of total desktop PC purchases. That was up 25 percentage points from 15% in the same period last year. Shabdanawa said demand for high-end PCs is expanding beyond gaming to AI and high-performance work.
As AI technology becomes more widely used in daily life and at work, the customer base seeking high-spec PCs is changing. In the past, purchases were mainly driven by high-spec gaming, but recently demand has expanded to compute-intensive tasks such as running AI models directly, using generative AI, and video editing, increasing actual user demand.
This trend is also reshaping the PC market. It is leading to the expansion of the high-end PC market, which encompasses AI use, from a high-performance PC market centered on gaming.
Shabdanawa said it has begun responding to these market changes. The company said it is strengthening its position as a specialized platform by providing optimized product lines and customized quote services for AI PC and high-performance PC customers.
Shabdanawa also said it plans to reflect the diverse needs of customers buying high-performance PCs, support component configurations for different AI use cases, and provide customized quotes. It added that it will also continue to strengthen its competitiveness in product selection for high-spec PC purchases and in component supply.
Kang Myeong-jong, executive vice president in charge of business at Shabdanawa, said that as PC buying purposes have expanded from gaming to AI use, demand for high-spec and high-end PCs is rising rapidly, citing the change in buying purpose as the background for this growth in demand. He said Shabdanawa plans to strengthen optimal product lines and customized services for customers of high-performance AI PCs and high-end PCs to respond to consumer needs.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407603
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Source: TECHWORLD
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