sello Sees Surge in Used Phone Sale Requests After iPhone 18 Series Launch
TECHWORLD ·
✦ AI Summary
sello announced on the 30th the results of its analysis of used phone sale request data for the week after the launch of the iPhone 18 Pro and Pro Max.
Sale requests in the week after the launch rose about 277% from the week immediately before the launch, and total sale requests increased about 11% from the time of the iPhone 17 launch.
The iPhone series that drew the most sale requests after the new product launch was the iPhone 15, and sello said the trend of selling iPhones used for about 3 years has continued for 2 consecutive years.
sello announced on the 30th the results of its analysis of used phone sale request data after the launch of the iPhone 18 Pro and Pro Max. The analysis covered used phone sale request data for the week after the iPhone 18 Pro and Pro Max launch.
The tally showed that total sale requests after the launch of the iPhone 18 Pro and Pro Max rose about 11% from the time of the iPhone 17 launch. sello said used phone sale requests increased after the launch of the iPhone 18 Pro and Pro Max.
Sale requests in the week after the launch rose about 277% compared with the week immediately before the launch. The scale of sale requests in the week after the launch was about 3.8 times that of the previous week.
The iPhone series that drew the most sale requests in the week after the new product launch was the iPhone 15. Last year, during the iPhone 17 launch, the most requested model group was the iPhone 14, and sello said the trend of selling iPhones used for about 3 years around the time of a new product launch has continued for 2 consecutive years.
The company said replacement demand for iPhones used for about 3 years has begun in earnest with the new product launch. It also said used phone sale requests are active, especially among customers who have used premium models.
This year, the scale of sale requests changed compared with the timing of new product launches last year, and the mix of models in sale requests also changed. Some analyses said this suggests the latest new product launch quickly drew demand to sell existing iPhones as used phones.
A sello official said that in the two most recent iPhone new product launches, models in their third year after launch recorded the highest number of sale requests. Through this, the company said, it confirmed a trend in replacement demand centered on iPhones used for about 3 years. It also said it plans to continue improving the user experience so customers can sell their existing phones in a convenient and reassuring way after replacing their devices.
Source: TECHWORLD · Kim Hye-jin
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407583
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Source: TECHWORLD
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