Hyundai Department Store Retains No. 1 Spot in August Consumer Interest Among Department Store Chains; Shinsegae Department Store Shows Strong Gains
TECHWORLD ·
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Data&Research said on the 30th that it analyzed the total number of online posts in the department store industry in August to gauge consumer and user interest.
Hyundai Department Store ranked first in August with 56,947 posts, followed by Lotte Department Store with 52,888 and Shinsegae Department Store with 42,823.
Galleria Department Store had 16,553 posts, AK Plaza 6,073 and NC Department Store 3,326, while the industry's total number of posts in August reached 178,610, up 11,443 from the same period last year for a 6.85% increase.
Data&Research said on the 30th that it analyzed the total number of online posts across news, communities, blogs and other online channels in the department store industry in August to gauge consumer and user interest. The interest index was based on the volume of information and the number of online posts.
The survey covered six companies: Hyundai Department Store, Lotte Department Store, Shinsegae Department Store, Galleria Department Store, AK Plaza and NC Department Store. The companies were ranked by volume of information.
The analysis showed that Hyundai Department Store ranked first in consumer and user interest in the department store industry in August. Hyundai Department Store's volume of information came to 56,947 posts.
The rankings came in the order of Hyundai Department Store, Lotte Department Store and Shinsegae Department Store. Data&Research also noted Shinsegae Department Store's upward trend.
One example of interest in Hyundai Department Store was a review by Naver blogger mang********* of a visit to The Hyundai Seoul. The blogger said The Hyundai Seoul was a new indoor date spot to visit each time, with shopping, rest and weekly changing pop-up stores. The blogger also recommended taking a break at the indoor botanical garden on the 5th floor of The Hyundai Seoul, and said the popular pop-ups and restaurant area on the 1st basement floor and 2nd floor required waiting via an on-site kiosk or the Hyundai Food Hall app upon arrival.
Bloggers also mentioned their experiences with food, shopping and cultural facilities at various department store branches, along with convenience. Naver blogger yo******** said they were planning to visit Hyundai Department Store Jungdong Branch, and reported finding the trending item 'Jjondeuk Potato Angry Potato' there. The blogger said 'Jjondeuk Potato Ball' stood out for its chewy texture at first glance, described it as crispy on the outside and soft on the inside after eating it, and expressed satisfaction with the combination with chipotle sauce. Naver blogger pa**** said they visited Lotte Department Store Gwangbok Branch to shop, and said they had visited Moshi Moshi Sushi at Lotte Department Store Gwangbok Branch. They also described the store as a reasonable place for lunch.
Lotte Department Store ranked second with 52,888 posts. Pa**** said access from Nampo Station was convenient and described it as a route that allowed shopping and dining at the department store in one go. The blogger also said the store's location inside the department store made it easy to visit by car.
Shinsegae Department Store ranked third with 42,823 posts. Naver blogger yam**** said they booked tickets after mentioning the children's summer vacation season and hearing news of the Cinderella musical at Shinsegae Culture Hall in Shinsegae Department Store Centum City. They said they considered parking convenience when booking, and mentioned being impressed by the baby booster seat provided at Shinsegae Culture Hall in Shinsegae Department Store Centum City. The blogger added that they enjoyed the comic acting of the actress playing the sister-in-law role.
Following the volume rankings, Galleria Department Store recorded 16,553 posts, AK Plaza 6,073 posts and NC Department Store 3,326 posts. These were the results announced by Data&Research.
Data&Research said the total number of posts in the department store industry in August stood at 178,610, up 11,443 from 167,167 in the same period last year, for a growth rate of 6.85%. The firm said that although domestic and external business conditions have recently been unfavorable, the number of posts has turned upward and the increase was relatively large, signaling a positive outlook for the industry's future growth.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407531
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Source: TECHWORLD
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