Naver Highlights AX Expansion on 10 Years of Smart Store Performance
AI TIMES ·
✦ AI Summary
According to AI TIMES, Naver released a report on September 30 analyzing Smart Store’s support system over the past 10 years together with r…
According to AI TIMES, Naver released a report on September 30 analyzing Smart Store’s support system over the past 10 years together with research teams from Seoul National University and Yonsei University, and said it had expanded infrastructure covering the full lifecycle of seller growth from DX to AX. The report took 2018, when it began supporting free Smart Store creation, as the starting point and said customized support connecting finance, content, data, and logistics has evolved to match barriers at each stage. At the core of that system is a structure that helps sellers run their businesses proactively: it reduced the burden of entry at the beginning and then expanded support to customer acquisition, order fulfillment, and repeat purchase management. The report said the platform’s role also shifted from a simple storefront channel to an ecosystem that combines and uses growth infrastructure. The researchers analyzed that the nature of support needed changes depending on a seller’s growth stage, and that combining functions accordingly is delivering practical benefits for business expansion. Through this, Naver said in the report that Smart Store has played the role of a growth ladder as a seller-led platform.
Perspective
The significance of this issue lies in the fact that competition among commerce platforms is no longer limited to transaction brokerage, but is shifting to how thoroughly they can support the entire growth path of sellers. Especially as the focus moves from DX to AX, what matters more than adding individual features is whether finance, data, logistics, and customer management are connected without interruption. In the end, platforms are becoming harder to differentiate simply by gathering many sellers, and the ecosystem designed so that sellers can naturally continue using the tools they need at each growth stage is what will determine competitiveness.
This perspective is BizCrush's own commentary and is not part of the reporting by AI TIMES.
This article was produced with the help of an automated content generation algorithm.
Source: AI TIMES
View originalThis article was summarized and organized by BizCrush based on the original article from AI TIMES. For exact quotations and full details, please refer to the original article.