SquadX Presents Creator Commerce Strategy at Kurly's 'Link-Up Day'
TECHWORLD ·
✦ AI Summary
SquadX participated in Kurly's 'Link-Up Day' on the 29th and shared changes in the content and commerce market and growth strategies with creators.
The event was organized as part of the '2026 Chang-Chang Project,' hosted by the Broadcast and Media Communications Commission and organized by the Korea Radio Promotion Association.
SquadX said creator evaluation criteria are shifting from a follower-centered approach to one focused on ROI and tangible business performance.
SquadX participated in Kurly's 'Link-Up Day' on the 29th and shared changes in the content and commerce market with creators, while presenting growth strategies.
The event was organized as part of the '2026 Chang-Chang Project,' hosted by the Broadcast and Media Communications Commission and organized by the Korea Radio Promotion Association. Kurly's Link-Up Day was designed to expand touchpoints between creators and Kurly, and the program consisted of networking, a Kurly session, brand experiences, and content planning.
Participants experienced Market Kurly and Beauty Kurly products firsthand, planned content using those products, and also devised purchase conversion strategies.
In the creator industry, the importance of conversion results that lead to purchase behavior and sales has recently been growing. As a result, brand-creator collaboration is moving beyond simple exposure and expanding into content-commerce linkage and data verification of performance.
On the day of the event, SquadX leader Kim Seung-yeon gave a talk under the theme, 'What Matters More Than Followers Is Conversion Power.' Kim said the role of creators is expanding from a brand awareness medium to a commerce channel that drives product discovery and purchases. She added that, beyond followers and views, actual purchase conversion and sales impact are emerging as creators' core competitive strengths.
In line with this trend, SquadX is carrying out a content marketing business that connects creator content and IP with commerce. The business is based on measuring and predicting actual performance data, and it accumulates and analyzes click, purchase, and sales data before forecasting the future performance of creators and content. The predictive results are used in subsequent marketing strategies.
By combining its proprietary platform technology, SquadX has established a data-driven content marketing system spanning content planning, commerce linkage, and performance analysis. Through this, it is helping use data from content production, distribution, and purchase conversion processes in marketing decision-making.
SquadX CEO Kwon Jeong-sik said that as creator content is increasingly becoming a sales channel, companies' criteria for evaluating creators are also shifting from a follower-centered approach to one focused on ROI and tangible business performance. He added that SquadX has content expertise, and that by combining it with data and platform technology, the company will strengthen its competitiveness as a content marketing firm that measures and predicts the business performance of content based on those capabilities.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407541
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Source: TECHWORLD
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