Ourcorp's PieV Tops 4 Million Cumulative Sales, Expands Global Push
TECHWORLD ·
✦ AI Summary
PieV said it surpassed 4 million cumulative sales on the 30th, driven by the sales performance of its Chuseok limited edition.
PieV launched in 2025 as a standalone brand spun off from Nodor’s solid deodorizer, Airwasher, and posted sales of KRW 22 billion in its first year.
Based on expanding domestic sales, PieV is pursuing overseas market expansion and distribution network growth in Japan, North America and China.
Ourcorp’s lifestyle brand PieV (PieV), led by CEO Park Jeong-geun of Ourcorp, announced on the 30th that its cumulative sales had surpassed 4 million units, driven by the sales performance of its Chuseok limited edition.
PieV launched in 2025 as a standalone brand spun off from Nodor’s solid deodorizer, Airwasher, and posted sales of KRW 22 billion in its first year. PieV is pursuing business expansion this year with a goal of reaching KRW 100 billion in revenue.
PieV is pursuing a brand strategy that shifts the perception of existing deodorizers as functional consumables and expands them into lifestyle products that encompass scent and space management. To that end, it is diversifying its product lineup so consumers can choose by usage environment and preference, while differentiating itself from existing household goods by incorporating lifestyle elements such as fragrance and design into its core deodorizing function.
Building on expanding domestic sales, PieV is accelerating its push into overseas markets. Based on domestic sales data and performance on Japanese e-commerce platforms, the company plans to expand its overseas distribution network. In last August's Megapo promotion on Qoo10 in Japan, it ranked No. 1 in the household goods category for four consecutive days.
The company cites leakage and bulk as limitations of existing liquid air fresheners, and views solid formulations and product safety as competitive factors. Based on that assessment, it plans to enter North American e-commerce channels such as Amazon from the second half of the year and is also considering a move into the Chinese market. It also intends to expand its overseas distribution channels.
PieV plans to refine products and sales strategies tailored to the consumption characteristics of each market. It will apply its domestic sales experience and data to overseas distribution and marketing strategies, while gradually expanding points of contact in each market. Recent interest in Korean consumer goods has been extending into lifestyle areas such as fragrance and home care, and related domestic brands are also pursuing entry into overseas sales channels.
Ourcorp is a D2C media commerce company founded in 2021. It operates the PieV, Nodor and Blendmore brands.
CEO Park Jeong-geun said the milestone of surpassing 4 million units was driven by the fact that domestic consumers have continued to recognize the product's quality. He also said PieV will be developed into a leading global K-lifestyle brand based on its proven solid deodorizing technology.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407542
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Source: TECHWORLD
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