Maeil Dairies' Selex Tops Consumer Interest in Protein Drinks in August; Binggrae's The Danbaek Ranks Second
TECHWORLD ·
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Data&Research said it surveyed consumer interest in major domestic protein drink brands based on the number of posts across news, communities, cafes, YouTube and blog channels in August.
In the survey, Maeil Dairies' Selex ranked first with 2,667 mentions, followed by Binggrae's The Danbaek with 1,908 and Ildong Foodis Hyaimune with 1,833.
By brand, Namyang Dairy Products Takefit recorded 1,144 mentions, followed by Orion Dr. You with 881, Daesang Wellife Mymeal with 505, Calobye Power Shake with 109 and Lotte Wellfood Easy Protein with 32.
Data&Research on the 30th announced the results of a survey on consumer interest in major domestic protein drink brands, based on the number of posts across news, communities, cafes, YouTube and blog channels in August. In this survey, consumer interest was calculated on the basis of post volume, and the brands surveyed were selected at random.
The survey found that Maeil Dairies' Selex ranked No. 1 in consumer interest among major domestic protein drink brands in August. Binggrae's The Danbaek ranked second in the same survey. Data&Research said that, based on the number of posts by channel in August, Selex ranked first in consumer interest among major domestic protein drink brands in Korea, followed by The Danbaek.
The brands ranked by information volume were Maeil Dairies Selex, Binggrae The Danbaek, Ildong Foodis Hyaimune, Namyang Dairy Products Takefit, Orion Dr. You, Daesang Wellife Mymeal, Calobye Power Shake and Lotte Wellfood Easy Protein. With this result, Selex was confirmed as the most popular among major protein drink brands sold in Korea.
Selex was described as notable for its lineup that covers everyone from middle-aged consumers to the 2030 generation that exercises. It also contains 30 g of protein per pouch, and reviews continued to say that it tastes not fishy and is suited for regular drinking.
As a result of the analysis, Maeil Dairies' Selex was tallied at 2,667 mentions in consumer interest. Selex ranked at the top of consumer interest last month.
In Naver blog reviews supporting this, portability and drinkability of 'Selex Profit' were mentioned. Naver blogger Ging**** said that 'Selex Profit' can be carried and consumed without a separate shaker, has less of the powdery aftertaste typical of protein drinks, and is easy to drink even after a workout.
For 'Selex Profit Sports Shake,' reviews focused on protein content, taste, texture and satiety. Naver blogger No***** said that 'Selex Profit Sports Shake' is a high-protein product containing 30 g of protein per pouch, has no fishy protein smell typical of Selex, and delivers a mild taste. The blogger added that a crunchy texture can be felt from time to time and that satiety lasts, calling the long-lasting feeling of fullness the biggest source of satisfaction.
For 'Selex Protein,' reviews pointed to taste, ease of daily drinking, satiety and lineup diversity. Naver blogger Yeot**** said that 'Selex Protein' tastes mild and not fishy, and is not burdensome to drink every day. The blogger also said that satiety lasts both when drinking it after exercise and when using it as a meal replacement, and cited the broad lineup available by health goal and preference as another advantage.
In the ranking of consumer interest related to protein drinks, Binggrae The Danbaek took second place, with 1,908 mentions. Ildong Foodis Hyaimune came in third, with 1,833 mentions.
Naver blogger Ye**** said that Binggrae The Danbaek comes in six flavors: coffee, chocolate, strawberry, banana, caramel and milk tea. The blogger also noted that the volume is 250 ml, making it a suitable size for one serving.
Ye**** said Binggrae The Danbaek is used for convenient protein intake after workouts, before commuting to work and as an afternoon snack. Naver blogger be**** said that Binggrae The Danbaek Drink in strawberry flavor is characterized by the combination of strawberry freshness and savory protein.
be**** said the product has no bitterness and offers a smooth taste. The blogger also noted that its viscosity is not excessive, so it is not burdensome to drink right after a workout instead of water.
Regarding Ildong Foodis Hyaimune, Naver blogger Lil***** introduced Hyaimune Active Protein Shake Strawberry Yogurt as a pouch-type product. The blogger added that it is easy to carry one pack at a time for work or when going out, contains 20 g of animal and plant-based protein per pack, and is low in sugar, making it easier to consume.
Looking at the number of mentions by brand, Namyang Dairy Products Takefit recorded the most at 1,144, followed by Orion Dr. You with 881, Daesang Wellife Mymeal with 505, Calobye Power Shake with 109 and Lotte Wellfood Easy Protein with 32.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407517
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Source: TECHWORLD
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