Smart Marketing Info Registers Patent for AI Marketing Data Analysis, Strengthens SMI ADMIN Technology
TECHWORLD ·
✦ AI Summary
Smart Marketing Info has completed patent registration for a technology that analyzes whether online ad exposure leads to actual customer inquiries using a single data set.
The technology links and interprets customer inquiries, search visibility, and competitor store conditions, distinguishes duplicate phone consultations and online inquiries, and analyzes exposure ranking changes for specific keywords.
SMI ADMIN is expected to expand in a direction that integrates ad execution, customer inquiries, valid consultations, changes in search rankings, competitor store comparisons, and AI analysis.
As development continues on a technology that analyzes whether online ad impressions actually lead to customer inquiries using a single data set, the technology was designed to move beyond judging ad performance using just one metric, such as clicks or impressions. The patent focuses on interpreting customer inquiries together with search visibility and competitor store conditions.
In this process, when phone consultations and online inquiries are generated at the same time through ads, it can distinguish whether they came from the same customer. This makes it possible to verify valid consultation data that actually came in, and it also has a function that analyzes a store's current online competitiveness compared with rivals.
It can also analyze changes in a store's exposure ranking based on specific search keywords. In addition, it was designed to examine changes by tracking trends before and after ad execution.
Smart Marketing Info, an online marketing and software development company, has completed registration of the patent for its ad data analysis technology applied to "SMI ADMIN." Smart Marketing Info said it will expand the technology into an AI marketing analysis system.
This service has a structure that gathers multiple metrics visible online so it can compare its own store with competitor stores. It is designed to enable competitor store comparison analysis and to compare the current position of its own store as well.
The collected metrics are online indicators such as search visibility rankings, blogs, visitor reviews, photos, the number of saves, and ratings. Based on these indicators, it was built so that its own store and competitor stores can be compared together.
Smart Marketing Info's next task is AI-linked analysis of separated data. The data to be analyzed includes consultation conversion data accumulated in SMI ADMIN, keyword-by-keyword search rankings, content response, performance by ad channel, and competitor store metrics, and the goal is to help ad operators determine priority areas for improvement.
It also plans to further enhance its future AI marketing recommendation function. The enhancement will compare past ad data with the current marketing status of a store and analyze ad channels and campaign types that can be reviewed by specific industry and keyword.
SMI ADMIN is expected to expand from a tool for checking existing ad performance into an integrated marketing data verification system. The scope of integrated verification will include ad execution, customer inquiries, valid consultations, changes in search rankings, competitor store comparisons, and AI analysis. A Smart Marketing Info official said that for advertisers, it is more important to check what inquiries were actually generated and how they differ from competitors than simply how much an ad was exposed.
Because this kind of expansion involves the use of customer data, customer data security was also taken into account. Customer identification information and analysis data were separated, and key information was set to be encrypted. In addition, the system was configured so that administrator-specific access permissions, additional authentication, and connection IP management can be applied.
A Smart Marketing Info official said the goal is to develop the system into one that can be used by ad operators to determine next-step marketing strategies by linking accumulated data with AI. Accordingly, SMI ADMIN is expected to expand its functions in a way that ties together inquiries and consultations generated after ads, changes in search rankings, competitor store comparisons, and AI analysis into a single flow for review.
The speaker said that, with the patent registration as a milestone, the company plans to continuously advance SMI ADMIN's data analysis capabilities, and based on that, it plans to build an AI marketing analysis environment that will allow advertisers to more easily check their marketing status and the areas that need improvement.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407484
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Source: TECHWORLD
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