Wisebuzz Named to TikTok Marketing Partners' Premier Agency Tier, Lifts Partner Status

KOSDAQ-listed Wisebuzz announced on the 29th that it has been selected as a "Premier Agency," the top tier in the TikTok Marketing Partners program, or TMP. TikTok overhauled TMP's operating structure, moving from a single-tier system to a setup divided into standard and premier tiers. It also introduced a new Premier badge and began granting partner certification to agencies that meet certain performance and expertise criteria.

Since being named the first domestic agency selected for TMP in 2025, Wisebuzz has been running global TikTok campaigns for major Korean companies and game publishers, including K-beauty brands. Through this, it secured a diverse portfolio of advertisers and built expertise in planning and operating TikTok-specific campaigns as well as optimizing ads. Under the revised program, Wisebuzz earned Premier status in recognition of its experience running TikTok marketing campaigns and its platform expertise.

The company said the experience it has accumulated over the years formed the basis for its selection as a Premier Agency.

Wisebuzz plans to expand the scope of its TikTok business following its selection as a Premier Agency. The expansion strategy is centered on combining its existing media operations experience with AI-based content production and commerce capabilities.

In the creative area, it will expand the use of AI technology. Wisebuzz has established an "AI Studio" with video production capabilities and has independently developed and applied its AI-based creative solution, "Ad-Visor," to ad material production. Its use of AI technology spans from branding campaigns aimed at boosting brand awareness to performance campaigns designed to drive user actions such as purchases. Wisebuzz is focusing on quickly producing ad materials tailored to TikTok's platform characteristics and target users, and on using those materials according to each campaign's objective.

Wisebuzz will also expand into commerce. To that end, it is building an in-house retail media specialist team and pushing ahead with the internalization of TikTok Shop consulting and operations capabilities. Its main markets for internalization are the U.S. and Southeast Asia.

Going forward, it plans to provide integrated marketing services based on its Premier Agency partnership. The scope of those services will cover ad campaign operations and commerce linked to TikTok Shop.

Wisebuzz was selected as a "Premier Agency" after meeting TikTok's performance standards, said Choi Ho-jun, CEO of Wisebuzz. Choi said the selection recognizes Wisebuzz's TikTok media buying expertise, creative production capabilities, and track record in ad campaign operations for advertisers.

Choi said the selection as a "Premier Agency" reflects recognition of Wisebuzz's expertise, capabilities, and performance, and added that the company will leverage its expertise and infrastructure as a premier partner. He also said Wisebuzz will provide more advanced TikTok marketing services to advertisers and continue supporting brands in running effective campaigns, engaging with the TikTok community, and growing their businesses.

TikTok is a short-form content-based platform that is used to create touchpoints between global users and brands. Based on its TikTok partnership, Wisebuzz plans to expand its marketing business into content planning, creative production, media operations, and commerce-linked marketing, and it plans to continue expanding its marketing business.

Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407464

References

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