Shoplive to Hold 'Video Commerce Summit 2026' on the 2nd of Next Month, Spotlighting Commerce Shifts Through AI and D2C
IT DAILY ·
✦ AI Summary
Shoplive announced on the 28th that it will hold the 'Video Commerce Summit 2026.'
The event will take place on the 2nd of next month at SKY31 in Lotte World Tower in Seoul, with Meta, Musinsa, Hana Bank, and Atcosme taking part.
The summit will introduce business use cases for video and live commerce, as well as AI-based operational automation technology.
Shoplive, a global video commerce solutions company, announced on the 28th that it will hold the 'Video Commerce Summit 2026' to share market changes. The event will take place on the 2nd of next month at SKY31 in Lotte World Tower in Seoul, and its slogan is 'Turn Video into Opportunity.' Shoplive plans to invite about 300 people from e-commerce, retail, brand, and platform companies.
The summit goes beyond discussions focused on live commerce sales performance and instead centers on video's role in building customer relationships and expanding businesses. Aimed at sharing market changes, the event will feature a program covering how video is used in business.
Meta, Musinsa, Hana Bank, and Atcosme will take part in the event. Participating companies and organizations, including Atcosme, Japan's largest beauty platform, are expected to introduce practical business use cases for video in their respective industries.
The focus of the change Shoplive highlighted is sales channels. The conventional live commerce model relied on sales through external channels such as TV home shopping and open markets, and the premise of those external channels was that customer acquisition had already been secured. In contrast, direct broadcasts on brands' own apps and websites have recently expanded, and as content production through creator collaborations is followed by purchase links, the D2C live segment is growing.
Shoplive said it has confirmed this shift in its platform data. According to the company, the monthly number of D2C and creator live sessions increased 3.4 times from the same period last year, while D2C and creator live transaction value rose 520%.
Live commerce functions are also expanding along with this trend. Live commerce is changing from a purchase channel immediately after viewing into a brand's own media channel, and its expanded roles include accumulating user data and communicating directly with customers.
The focus of the participating companies' sessions at this event has also been aligned with this shift. The sessions were organized to reflect the trend in which the center of sales channels is moving away from sales through external distribution channels and toward brand-led own channels and creator-linked approaches.
The event program will feature a flow that introduces how video and live commerce have created business opportunities and led to results across industries. Choi Young, executive director at Meta Korea, is scheduled to present on the theme 'Why Meta Is Paying Attention to Video Commerce,' and will introduce business opportunities between brands and consumers centered on Instagram video.
In the fashion sector, Musinsa head Kim Mo-eul will share a case study. Based on 6 years of operating live commerce, Kim is expected to share experience expanding sales broadcasts into a channel that combines content and commerce.
Cases of live use in the financial sector are also included. Oh Ju-young, who is in charge of live commerce at Hana Bank, is set to introduce experiences using live broadcasts not only for financial product sales but also for recruitment, financial information delivery, and brand communication. In addition, D2C brand R2W will present a case of converting fans into customers, and health and wellness company Puliio will present a case of turning customer interest into actual purchases.
The event will conclude with the unveiling of AI technology designed to reduce repetitive work in live commerce operations. At this event, AI technology that automates live commerce operations will be unveiled for the first time, and an AI agenda related to reducing repetitive tasks per broadcast will also be presented.
Lee Gyu-won, CTO of Shoplive, said that under the theme 'Live Commerce Technology and Customer Value Evolving with AI,' the company will unveil a new solution combining live, short-form, and AI. Lee said the key issue regarding this new solution is the extent to which AI can reduce repetitive work and labor input in live broadcast preparation and operations.
The live commerce operation process runs from broadcast planning and product registration to hosting, real-time customer response, and video repurposing, and it typically requires the involvement of many people. Shoplive plans to use its new technology to reduce repetitive work and direct the saved labor and time toward boosting sales and improving customer experience.
Shoplive has already provided AI live subtitles and translation in more than 20 languages, as well as an AI chatbot that automatically handles customer inquiries. At this summit, using these support functions as a foundation, the key point will be whether AI goes beyond a support role in live commerce operations and how far it can enter the realm of actual operational automation. Lee also presented the upcoming unveiling of a new AI-integrated solution and the possibility of reducing repetitive work and labor input in live commerce operations.
iStyle will participate in the event. iStyle operates Atcosme, Japan's largest beauty platform. This event is a venue where Korean and Japanese companies jointly discuss video commerce case studies. This is the first time major Japanese beauty and commerce companies have directly attended Shoplive's offline event in Korea.
At the event, Onishi Kiyotaka, head of Connect Experience at Atcosme, will introduce a way to personalize customer experiences by using live broadcasts in an information-overloaded environment. He will share cases that turn real-time comments and viewer interactions into customer experience. He also plans to share operational cases that connect customer experience to purchases.
Kim Ki-young, CEO of Shoplive, said that the status of video commerce use is an important factor in a company's customer touchpoints and growth strategy. He explained that video's role extends beyond sales to customer relationships and connections to new markets. He also said the event's significance lies in sharing experiences and cases from Korean and Japanese companies, and set as a goal creating an opportunity to expand live commerce capabilities accumulated in Korea into global markets including Japan.
Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241864
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Source: IT DAILY
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