Samsung Electronics Revamps AI Subscription Club Into 'Samsung AI Subscription'
IT DAILY ·
✦ AI Summary
Samsung Electronics changed the service name to 'Samsung AI Subscription' and revamped its operating model to mark the second anniversary of its home appliance subscription service launch.
The revamp added the 'newlywed pass' and 'easy care pass' to Blue Pass for individual customers, while also introducing 'B2B Samsung AI Subscription' and 'B2B Blue Pass' for corporate customers.
Samsung Electronics also introduced 'Visit Care Light,' which reduces the number of management visits, and raised the cap on the prepaid subscription ratio from 30% to 50%.
Samsung Electronics said on the 28th that it has revamped both the service name and operating model to mark the second anniversary of its home appliance subscription service launch. The existing name, 'AI Subscription Club,' has been changed to 'Samsung AI Subscription.' The revamp also expands the home appliance subscription service to include corporate customers, in addition to individual customers.
The focus of the revamp is to distinguish options by individual customers' lifestyle and service level. Accordingly, Samsung Electronics has segmented management services by customer type.
Samsung Electronics also provides separate management services for corporate customers that reflect workplace operating environments. To that end, it has launched 'B2B Samsung AI Subscription' for corporate customers. Examples of eligible customers include public institutions, hotels, medical facilities, and financial institutions.
The new service eases the upfront cost burden when introducing products in bulk and provides free after-sales service (AS) for up to 6 years. Im Seong-taek, vice president and head of Samsung Electronics Korea, introduced the revamped subscription service at a media briefing for 'Samsung AI Subscription.' The photo is courtesy of Samsung Electronics.
The service lineup is divided into corporate and consumer offerings. For corporate customers, Samsung operates a dedicated management service called 'B2B Blue Pass.' 'B2B Blue Pass' consists of 'timed intensive care,' '48-hour emergency dispatch,' and 'assigned engineer system.' 'Timed intensive care' means managing products at times and for periods designated by the company. '48-hour emergency dispatch' means a visit within 48 business hours after an AS request is filed. 'Assigned engineer system' means assigning a dedicated engineer to each workplace.
For individual customers, the 'Blue Pass' adds lifestyle-stage custom passes: the 'newlywed pass' and the 'easy care pass.' The 'newlywed pass' targets newly married couples and single-person households. The 'easy care pass' targets senior customers.
Among them, the 'newlywed pass' is designed for customers who move frequently or purchase multiple appliances at once. The 'newlywed pass' offers 'moving reassurance inspection' and 'furniture restoration.' 'Moving reassurance inspection' means checking the operating condition of appliances after a move. 'Furniture restoration' means restoring cabinet furniture during the installation and removal of dishwashers and robot vacuum cleaners. In addition, the 'newlywed pass' also includes a service in which a professional cleaning team visits at a time designated by the customer, including at night and on public holidays.
Samsung Electronics offers the easy care pass centered on phone consultations. The easy care pass includes regular calls from counselors, guidance on replacing consumables, and instructions on how to use products. Samsung Electronics also operates a separate consultation channel for senior customers.
Samsung Electronics is adding 'Visit Care Light,' which lowers subscription fees by reducing the number of management visits. 'Visit Care Light' operates by adjusting the number of engineer visits or professional care sessions according to product type and management method. 'Visit Care Light' will be introduced in November for water purifiers, air purifiers, robot vacuum cleaners, air dressers, and dishwashers.
Samsung Electronics explained that customers can choose 'Visit Care Light' when subscribing to the 'Bespoke AI WindFree Combo Gallery Pro' air conditioner under a 6-year contract. In that case, the monthly subscription fee will change from the existing Visit Care fee of KRW 92,000 to KRW 82,000. Samsung Electronics will also raise the cap on the prepaid subscription ratio from 30% to 50%. Under prepaid terms of 40% or 50%, it will also offer an additional 5% discount on the total subscription fee.
Samsung Electronics is also running a second-anniversary promotion. The promotion includes subscription fee discounts on some products and membership point rewards. The promotion runs through October 31.
Regarding the future direction of subscription services, Im Seong-taek, vice president and head of Samsung Electronics Korea, said Samsung Electronics plans to continue innovating Blue Pass. He explained that Blue Pass is responsible for the entire subscription process, including sales, delivery, installation, and repair, and that Samsung plans to provide convenient everyday life through Samsung AI home appliances while continuing to deliver differentiated subscription experiences.
Source: IT DAILY · Kim Byung-joo
Original: https://www.itdaily.kr/news/articleView.html?idxno=241854
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Source: IT DAILY
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