SKB to Sponsor the Seoul International Women's Film Festival for a Fourth Year, Release 34 Titles on B tv

SK Broadband is extending its support for the Seoul International Women's Film Festival beyond simple sponsorship, linking it to support for the distribution of independent and art films and creating a separate featured channel. It is also helping viewers who have difficulty attending the festival in person access the screenings through IPTV and mobile platforms.

On the 20th, SK Broadband announced that it will operate a 'B tv Special Channel' from the 21st to the 26th featuring films from the 28th Seoul International Women's Film Festival. The 'B tv Special Channel' will showcase 34 released titles.

The Seoul International Women's Film Festival has introduced global trends in women's cinema and continued to discover emerging creators. SK Broadband has been sponsoring the Seoul International Women's Film Festival for four consecutive years since 2023.

The company said that among domestic IPTV operators, SK Broadband is the only one to have consistently supported the Seoul International Women's Film Festival and provided a separate featured channel for its screenings.

This special channel stands out for expanding the scope of corporate sponsorship beyond supporting festival events to distribution of the screenings themselves, with a focus on broadening access to content. Unlike many cases in which festival screenings are made public only for limited periods and in limited locations, it uses B tv and mobile B tv as distribution channels to allow viewers to watch outside theaters.

The special channel will feature 34 domestic and international titles. Featured works include director Apolline Andrey's 'Lady Attila,' which follows Agathe's attempt to compete in an air guitar contest despite her family's opposition. Also included is director Jang Ju-seon's 'A Language for Wisdom,' which depicts the process of a girl born in a third country preparing for an English-speaking contest for North Korean defectors. Director Yang Do-hye's 'To YOU(;To You)' is also included; it tells the story of Hyejin struggling to secure a fan-sign event ticket in order to deliver a letter to her favorite idol.

SK Broadband has also prepared benefits aimed at easing the financial burden on viewers. Benefit 1 applies to all customers who purchase titles on the special channel and refunds B Cash equivalent to 100% of the payment amount. B Cash can be used to purchase content on B tv.

Benefit 2 offers a prize drawing based on the number of titles purchased. Prizes include books, household goods, and health functional foods. Winners will be announced on the 9th of next month, and the announcement will be posted on the B world website.

On the 22nd, the special channel related to the Seoul International Women's Film Festival will release 5 free titles: 'To YOU(;To You),' 'Dinosaurs Live in Hawaii,' 'Changsin-dong Mart,' 'Lady Attila,' and 'Welcome to Set.' The special channel can be accessed in the 'Seoul International Women's Film Festival' section of B tv and mobile B tv.

SK Broadband previously operated a special channel for the Seoul International Eco Film Festival in June, and that special channel has now continued for 6 consecutive years. The company said it is steadily expanding exposure opportunities for independent and art films on specific themes such as women and the environment in a VOD market centered on commercial films.

Park Cham-sol, head of the platform division at SK Broadband, said that audiences are necessary for stories from diverse perspectives to continue being produced. He added that the company plans to expand the touchpoints between works and audiences through festival sponsorship and the operation of special channels.

Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241089

References

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