SKT to Visit Campuses Nationwide for Open Consultation Sessions
TECHWORLD ·
✦ AI Summary
SK Telecom will operate "visiting campus" from the 30th through November 4.
It will provide career counseling and mobile phone care services for college students and visit 7 schools nationwide in sequence.
On site, it will operate a coffee truck, a mobile AS bus, a service experience zone, and an "Open Consultation Room," while also conducting surveys.
SK Telecom announced on the 28th that it will operate a "visiting campus" program. The program will run from the 30th through November 4.
SK Telecom will visit university campuses in person to provide career counseling and mobile phone care services to college students. The purpose of the campus visits is to listen to students' concerns and offer career counseling.
The visits will be conducted sequentially at 7 schools nationwide. The first stop will be Chungnam National University on the 30th, followed by Chungbuk National University, Chonnam National University, Daegu University, the Army Noncommissioned Officer School, University of Seoul, and Pusan National University.
On site, a coffee truck, a mobile AS bus, and a service experience zone will be operated. A "Open Consultation Room" will also be run as a campus classroom program, where SK Academy coaching committee members will provide counseling on concerns and stress related to academics, career planning, and job preparation, and connect students to mentoring if needed.
SK Telecom will also conduct a survey to collect feedback on service inconveniences and areas for improvement at the site. The survey results will be reflected in efforts to enhance customer experience.
The campus program consists of a coffee truck called the "visiting cafe" along major campus traffic routes, an "AI service experience zone" on campus, and a customized service experience space for customers in their 20s. SKT will operate the coffee truck "visiting cafe" along the main routes on each campus and provide free coffee to all students who participate in the on-site survey.
Through the survey, SKT will gather opinions on brand trust, service improvements, and digital communication methods. It is a way to collect feedback on the brand and services while offering coffee to students in exchange for participating in the survey.
In the campus "AI service experience zone," students can try A.dot Phone's recording, summary, and safety features. They can also experience the benefits of the T Universe subscription service, and practical perks such as convenience store discounts and cafe discounts will be offered in game form. Gifticon coupons will also be given to those who check on-site benefits for the latest mobile phone reservations.
SKT plans to set up a customized service experience space for customers in their 20s and deploy mobile AS buses across the campus. The mobile AS buses will provide phone device inspections, free replacement of screen protectors, and cleaning, thereby offering device care services. It also plans to demonstrate the AI safety service "Family Care" and present a video explaining the features of the latest smartphones.
Lee Hye-yeon, head of SKT's Customer Value Innovation Office, said Visiting Campus is a place to directly visit sites where young people are and provide practical value while listening to their opinions. She added that SKT plans to continue strengthening sincere on-site communication activities tailored to the expectations of younger generations, who are future customers.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407388
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Source: TECHWORLD
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