BBQ Tops August Chicken Brand Consumer Interest Rankings, Followed by BHC and Kyochon
TECHWORLD ·
✦ AI Summary
Data & Research compared consumer posts related to 9 major domestic chicken brands over the month of August on the 28th. BBQ ranked No. 1 in consumer interest among chicken brands in August, with 27,613 posts. BHC ranked second with 11,013 posts, Kyochon Chicken third with 7,175 posts, and total August posts fell by 6,442 from the same period last year to 58,162.
Data & Research announced on the 28th the results of a comparison of consumer interest in 9 major domestic chicken brands, based on posts written by consumers across news, online communities, and blogs during August. The brands in the survey were randomly selected from among major domestic chicken brands, and consumer interest was measured by information volume, or the number of posts.
As a result, BBQ ranked No. 1 in consumer interest among chicken brands in August. BBQ also took the top spot in post volume for the month, with 27,613 posts.
BBQ ranked first, BHC second, and Kyochon Chicken third. BBQ, BHC, and Kyochon Chicken formed the top three.
The article also included a blog review of BBQ's new menu item, Pil Crunch, as an example of interest. Naver blogger Mae********* posted a review after trying BBQ's new Pil Crunch.
Mae********* said Pil Crunch is topped with a special flake and caramelized onion topping, and that its soy sauce-based flavor and crispy texture are its defining features. The blogger also praised the sweet-and-savory balance for not being overly sweet or salty, and positively assessed the flake's crispness, nuttiness, and snack-like texture, as well as the amount of topping.
As an example of online user reactions to chicken brands and menu items, the article first presented a review related to BBQ. A user on Naver Cafe said they ordered 'BBQ Hot All' for dinner and a late meal, expressing satisfaction with the half-chicken delivery format. The user, who said they prefer chicken breast, also positively assessed the lightness and nuttiness of 'BBQ Hot All' when eaten warm.
Naver blogger Dune**** said they usually prefer fried chicken, but ordered the half-and-half set included in a gifticon they received. After eating 'Golden Olive Fried,' the blogger expressed high satisfaction with the fried chicken. They also said the seasoned chicken had a low level of spiciness and sweetness and stood out for its umami flavor.
Dune**** said they were more satisfied with the seasoned chicken and ate more of it than the fried chicken. BHC recorded 11,013 posts, taking second place.
Naver blogger Meok***** said they usually prefer soy sauce chicken and was highly satisfied with 'Soy Garlic King Honey.' The blogger said the batter on 'Soy Garlic King Honey' was crispy and that the sweetness and saltiness of the honey soy sauce were not excessive. They also said sweet garlic sauce was provided and showed a favorable view of the sweet garlic sauce, since they prefer garlic flavor.
In blog reviews, Naver blogger Bit********* said BHC Hot Fried is not the kind of style that delivers intense tingling heat from the start, but rather one where the salty and nutty taste comes first, followed by a subtle spiciness. The same blogger also said they prefer a combination of BHC Hot Fried that excludes the dry chicken breast meat.
In terms of brand mentions, Kyochon Chicken ranked third with 7,175 posts. It was followed by Puradak with 2,927, Norang Tongdak with 2,417, Goobne Chicken with 2,290, Jadam Chicken with 1,719, NeNe Chicken with 1,656, and 60gye Chicken with 1,352.
In Kyochon-related reviews, Naver blogger Haeng******* said they ordered Kyochon Honey Whole Chicken as their preferred menu item. The blogger described Kyochon Honey Whole Chicken as having a crispy batter and moist interior.
Naver blogger Haeng******* also said the sweet and salty honey sauce soaks into the chicken throughout, making it highly addictive. They added that the flavor becomes even better when the chicken is eaten with cola.
Data & Research said that after comparing the volume of online posts related to chicken brands in August with the same period last year, the total number of posts in August came to 58,162, down 6,442 from 64,604 in the same period last year, marking a 9.97% decrease year over year.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407381
References
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Source: TECHWORLD
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