Samsung Electronics Adds AI to K-Culture, Connecting Galaxy, TV, and Home Appliances in Mexico
TECHWORLD ·
✦ AI Summary
Samsung Electronics said on the 28th that it unveiled an AI-connected experience in Mexico centered on Galaxy AI and SmartThings. Samsung Electronics showcased product experiences and connected experiences by placing Galaxy AI, Vision AI Companion, and SmartThings at the center of the
Samsung Electronics said on the 28th that it unveiled an AI-connected experience in Mexico centered on Galaxy AI and SmartThings. The company participated in the Korean content event, the
The
Samsung Electronics placed Galaxy AI, Vision AI Companion, and SmartThings at the center of its exhibition at the event. Through them, it showcased a connected experience spanning mobile, TV, and home appliances, as well as an AI-based connected experience linking smartphones, TVs, monitors, wearables, and home appliances.
Visitors were able to experience Samsung products firsthand. Samsung Electronics set up experience zones for hands-on use of a variety of Samsung products and for enjoying K-culture.
Samsung Electronics offered visitors hands-on experiences with the Galaxy Z series. The on-site experience was designed around the Galaxy Z series and Galaxy AI, allowing visitors to try Galaxy AI's real-time translation, photo and video shooting, and content creation features. Through this, visitors were able to experience reduced language barriers and enjoy K-culture content.
The experience zones inside the Samsung Electronics booth consisted of a K-pop bar, streamer studio, TV room, gaming zone, and wellness zone. Among them, the K-pop bar and streamer studio offered music listening and hands-on content creation experiences using the Galaxy Z series and Galaxy AI.
Samsung Electronics also introduced
A SmartThings experience zone was operated as well. In the SmartThings zone, visitors could experience connecting Galaxy devices, TVs, and Bespoke AI home appliances, controlling connected devices, and managing energy usage. Through this, Samsung Electronics showed how AI-based everyday experiences can expand from personalized viewing experiences to device connectivity and control, as well as energy management.
The event space was divided into a TV room, gaming zone, and wellness zone, each set up for visitors to experience Samsung Electronics products and services. The TV room experience was carried out using Micro RGB and The Frame Pro TV.
In the TV room, visitors could watch K-dramas and performances in high resolution, and also enjoy a variety of artworks based on Art Mode. The gaming zone was operated as a gaming experience using the 49-inch Odyssey OLED G9. The wellness zone was run in conjunction with Galaxy Watch9 and Samsung Health, allowing visitors to check health information such as activity levels and sleep patterns.
Yun Ho-yong, managing director and head of Samsung Electronics' Mexico subsidiary, said the 2026 Mexico K-Expo is where Samsung Electronics' AI and hyperconnected ecosystem meets the fandom for K-culture in Latin America. He also said the company plans to continue expanding products and services so that more people can experience cultural content and everyday convenience.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407386
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Source: TECHWORLD
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