[Weekly Signal] The Three Major Mobile Carriers Roll Out Varied AI New Businesses, Expanding Beyond Telecom Into Content and Care
IT DAILY ·
✦ AI Summary
The three major mobile carriers are expanding their AI businesses into areas beyond telecommunications.
SK Telecom unveiled A-dot Call Family Care, FAME, and AI Care Call for use across B2C to B2G markets.
KT is applying AI to media and content production, while LG Uplus is supporting enterprise customer centers with AICC BPO for setup, operations, and consultation quality management.
The three major mobile carriers are expanding their AI business areas. A key development in the telecom industry is that each company is broadening its AI business beyond telecommunications.
SK Telecom is expanding its AI-based phone services. The expanded areas include voice phishing prevention, financial fraud detection, and care for vulnerable groups. KT is applying AI across media and content production. LG Uplus is operating an “artificial intelligence contact center business process outsourcing (AICC BPO)” service, which covers customer center setup, operations, and consultation quality management. LG Uplus is also supporting AX, or AI transformation, in enterprise customer centers.
Amid this trend, SK Telecom took part in the 3rd Korea Social Value Festa. At the event, SK Telecom unveiled solutions for individuals, businesses, and the public sector.
The unveiled solutions are A-dot Call Family Care, FAME, and AI Care Call. SK Telecom’s “AI Call” solution roadmap spans B2C to B2G. The photo in the article is from Pixabay.
SKT is offering the “A-dot Call Family Care” service to ordinary customers. The service sends an alert to a pre-registered guardian when a suspected voice-phishing call comes in. If an abnormal call is detected on the protected person’s mobile phone, an alert is sent to the child registered as the guardian. Warning messages are also displayed during the call.
SKT also introduced “FAME,” an AI financial fraud detection solution, as a B2B service. “FAME” is designed to detect warning signs before financial fraud occurs. Using call and text sending and receiving histories, as well as real-time location data based on customer consent, it makes preemptive detections before suspicious financial transactions occur. Its main client is Shinhan Card.
An SKT official explained that ordinary users tend to show consistent text and calling patterns, whereas malicious users exhibit abnormal frequencies and patterns, such as a sharp increase in text volume. Based on that premise, the company said it carries out AI-based detection.
In the B2G sector, “AI Care Call” is being used. Some local governments have introduced SK Telecom’s AI Care Call for elderly people and other vulnerable groups to support local government care programs. The purpose of the deployment is to check on their well-being and prevent lonely deaths.
The service operates by having an AI counselor call the target person. It checks on their well-being and listens to any inconveniences or complaints.
KT Group is expanding the application of AI solutions into the media and content sectors in line with its companywide push to spread AX. As an example of this trend, KT ENA used cloning AI in the documentary “Words Left Unsaid,” scheduled to air in November.
Cloning AI is a function that reproduces the face and voice of a specific person. Based on this, the company produced a character embodying the face and voice of entertainer Yuri, and the character appears in various situations such as crime scenes. In addition, scenes that do not exist in reality or are difficult to realize through filming were restored as AI-generated video based on spatial and movement data.
KT Studio Genie introduced AI Supervisor, AI Cinemastage, and AI Cinema Hub into content planning, production, and operational management. The company has deployed AI systems with different roles across the entire content production process.
AI Supervisor takes on the role of a creator-centered AI production design expert. It participates in scenario review and directing discussions, and designs how AI will be used in the work as well as the overall production direction.
AI Cinemastage is an AI-based production support system for filming sites. It uses a gridded “grid wall,” which serves to transmit camera movement and spatial information to AI models and workers.
AI Cinema Hub is an AI generation work management platform. KT Studio Genie introduced AI Cinema Hub as AI use expanded on a project-by-project basis, and the platform is responsible for generation log management, function control, and integrated support for the AI production process.
KT Studio Genie will apply these technologies to the AI hybrid martial arts short-form drama “Musin Guihwanrok,” scheduled for release within the year. The drama will use “full AI action,” which generates hard-to-film action with generative AI, and “Motion Transfer,” which applies one character’s movements to another character in the same way. An official from KT Studio Genie said the focus of AI use is not simply improving work efficiency but expanding the range of expression with limited resources, adding that AI applications in video production have been expanding since midyear.
LG Uplus is pushing to expand its AICC BPO business. AICC BPO is a total care solution for enterprise customer centers. It provides a customized, integrated package covering setup, consultation staff, operations management, and the entire AI system process.
Through this business, LG Uplus is bundling and providing the full scope of enterprise customer center operations while targeting AX demand from business customers. Its main target industries are rental and manufacturing, e-commerce, and finance.
These industries require regular after-sales service reservations and schedule management, generate repeated consultation tasks, and have strong demand for handling product inquiries and complaints. LG Uplus is focusing on industries with these operational characteristics.
LG Uplus is not focusing on simply replacing consultation work with AI. Instead, it is focusing on ensuring customers’ choice of channel and connecting existing systems with AI.
Seo Nam-hee, vice president at LG Uplus, said at “AXIS 2026” that LG Uplus’s operating channels are diverse, including voice ARS, visual ARS, chatbots, call bots, and the customer center app. She also explained that rather than steering customers toward a specific channel, the company is focusing on understanding customer intent and linking legacy systems.
The company has prepared a consultation bot for resolving customer issues and an AI consultation advisor to support agents. It has also prepared “Auto QA” for consultation quality management and “VOC Insights” for VOC analysis and suggesting improvement directions, giving it multiple AI tools that support customer response and consultation operations as a whole.
This structure reflects a strategy that emphasizes support across the entire consultation process rather than having AI directly replace agents. It is also a plan to support the gradual adoption of AI by enterprise customers on the premise of maintaining their existing customer center operating environments, under a strategy focused on improving customer experience and consultation quality.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241828
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Source: IT DAILY
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