tplus and Aekyung Industrial Launch
IT DAILY ·
✦ AI Summary
Korea Cable Telecom (kct)'s budget mobile brand tplus has launched a “daily necessities plan” in collaboration with Aekyung Industrial.
The plan comes in 3 types — 11 gigabytes plus (GB+), 100G+, and 5GB per day — and costs KRW 10,900 to KRW 16,900 per month with a 7-month discount applied.
Users receive a free set of Aekyung Industrial daily necessities worth KRW 40,000–70,000 every 3 months, and can also get a 20% discount on CU payments.
The budget mobile brand tplus, run by Korea Cable Telecom (kct), has launched a “daily necessities plan” in collaboration with Aekyung Industrial, combining a budget mobile plan with a subscription for everyday essentials. Korea Cable Telecom (kct) is an affiliate of Taekwang Group.
The new product combines telecommunications service with a regular subscription for household goods. Users can receive Aekyung Industrial’s beauty and household products on a regular basis without any separate burden beyond their telecom bill, and there are no additional costs.
The plans come in 3 types: 11 gigabytes plus (GB+), 100G+, and 5GB per day. A 7-month discount is applied to existing plans in the KRW 40,000–50,000 range per month, bringing the discounted monthly price to KRW 10,900 to KRW 16,900.
As a benefit, users receive a free set of Aekyung Industrial daily necessities worth KRW 40,000–70,000 every 3 months. The provision of the daily necessities set starts in the 3rd month, and the value of the set increases as the number of rounds goes up. The set consists of household and beauty products, including Kerasys shampoo, Malrang-i hand wash, Rique fabric softener, and One Thing centella soothing mask.
This benefit is offered in the form of a CU convenience store discount benefit, and it is applied when, after signing up, the user authenticates a QR code in the CU app through a link provided in a text message and presents that QR code at payment. Accordingly, a 20% discount on CU payments is offered, with a monthly discount cap of KRW 5,000.
tplus expects the plan to appeal to single-person households and people in their 30s and 40s seeking to reduce household expenses.
Lee Jae-seok, CEO of kct, said the purpose of planning the Aekyung Industrial partnership was to reduce telecom costs and provide tangible, everyday benefits. He added that the company plans to create business synergies through collaborations with group affiliates in the future and is looking to expand partnerships with a range of companies, including Olive Young and Daiso. He also said the company plans to continue identifying benefits closely tied to customers' daily lives.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241808
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Source: IT DAILY
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