Prof. Kwon Young-chan to Hold Lecture on Renewed Attention to Personal Branding
TECHWORLD · · 1 views
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Professor and broadcaster Kwon Young-chan is scheduled to give a lecture on "Personal Branding Becoming Corporate" at the Gyeongnam CEO Forum in mid-October.
He plans to explain personal branding not as simple image management, but as an issue that should be operated and grown like a company.
In a recent lecture, he said it should be managed strategically based on one's own values and philosophy, rather than SNS follower counts or public recognition, and identified content creation from strengths and trust-based expansion as the core of personal branding.
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Professor and broadcaster Kwon Young-chan said he will give a lecture at the Gyeongnam CEO Forum in mid-October. The topic of the lecture is "Personal Branding Becoming Corporate."
In the lecture, Kwon is expected to explain personal branding not as simple image management, but as an issue that should be operated and grown like a company. The planned lecture will also emphasize the need for a systematic, company-like approach to managing and developing personal brands.
In a recent lecture, Kwon said personal branding goes beyond the number of SNS followers and public recognition. He also explained that it needs to be managed strategically based on one's own values and philosophy, and that such strategic operation is a condition for sustaining influence over time.
As real-world examples, Kwon cited the branded activities of well-known influencers and entertainers. He said such branded activities are leading to the creation of new business models.
In this lecture, Kwon plans to emphasize clearly defining one's strengths, consistently turning those strengths into content, and expanding based on trust. He presented these elements as the core of personal branding.
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Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407354
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Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.
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