SUYAMU Holds Chuseok Encore Pop-up at Hyundai Premium Outlet Space1's B.CLEAN
TECHWORLD ·
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SUYAMU ran its first pop-up at B.CLEAN Space1 for a week and sold out its prepared inventory.
After the pop-up, SUYAMU secured official placement at B.CLEAN Space1, Khōde, a premium derma beauty select shop, and the Khōde store at Hyundai Department Store Pangyo.
SUYAMU will open a second pop-up store at B.CLEAN Space1 during the Chuseok holiday and unveil Bedtime Nourishing Oil, Diaper Protection Cream, and Dual Oil Lotion.
Organic baby skincare brand SUYAMU said its first pop-up at B.CLEAN Space1 ran for a week and sold out its prepared inventory. At the first pop-up, customers tried the products and continued to ask about additional purchases. SUYAMU products use an organic chamomile flower water base instead of purified water, and are known for their soft texture that addresses the inconvenience of conventional organic products.
Based on the results and customer response from that first pop-up, SUYAMU expanded into offline distribution channels. After the pop-up ended, SUYAMU secured official placement at B.CLEAN Space1 and at Khōde, a premium derma beauty select shop. SUYAMU also expanded its offline sales touchpoints by entering the Khōde store at Hyundai Department Store Pangyo.
Based on the performance of its pop-up at Hyundai Premium Outlet Space1's beauty select shop B.CLEAN, SUYAMU announced that it will hold a second pop-up store at B.CLEAN Space1 during the Chuseok holiday. The second pop-up will take place in the same space where the first one was held.
SUYAMU has set up a Chuseok encore pop-up store. The pop-up was planned to expand offline touchpoints with consumers during the holiday period. At the event, the company will unveil its new care line, Bedtime Nourishing Oil and Diaper Protection Cream, as well as its signature Dual Oil Lotion, which was relaunch based on existing customer feedback.
Visitors will be able to test the entire product lineup, including the new items, in person. SUYAMU plans to offer discounts to customers who visit and make purchases on site as part of its Chuseok promotions, along with promotional events.
A SUYAMU representative said customer interest at the previous B.CLEAN pop-up was high and inventory sold out earlier than expected, leading to meaningful results such as official placement at B.CLEAN and Khōde. The representative added that the company is continuing to expand its offline touchpoints in response to demand from customers who want to test safe and differentiated products in person. They also said they have prepared generous promotions for this Chuseok holiday pop-up store and hope visitors will be able to experience SUYAMU's sincere brand value through the event.
Source: TECHWORLD · Kim Kyung-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407348
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Source: TECHWORLD
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