ASUS Teams Up With Youngjae Computer in 'ROG Partnership' to Target Premium Gaming PC Market
TECHWORLD ·
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ASUS Korea and Youngjae Computer have signed an ROG Partnership.
ASUS Korea announced plans to expand partnerships with domestic premium custom PC assemblers centered on the ROG brand.
The purpose of the partnership is to expand high-spec gaming PC configurations based on ROG and the domestic market for gaming gear such as keyboards, mice, and headsets.
ASUS Korea and Youngjae Computer have signed an 'ROG Partnership.' ASUS Korea is pushing to expand the domestic gaming ecosystem centered on ROG (Republic of Gamers).
On the 23rd, ASUS Korea announced plans to expand its partnerships with domestic premium custom PC assemblers centered on the ROG brand. Including its collaboration with Youngjae Computer, ASUS Korea is expanding ROG-centered partnerships as it pushes ahead with targeting the domestic premium gaming PC market.
The purpose of the partnership is to expand the lineup of high-spec gaming PCs based on ROG. The scope of the partnership also includes expanding the domestic market for gaming gear such as keyboards, mice, and headsets.
ASUS is rolling out a limited-edition release to mark ROG's 20th anniversary. The limited-edition lineup includes motherboards, graphics cards, monitors, water-cooling coolers, keyboards, mice, and routers. Gamers can build their own gaming systems based on the rarity of the ROG 20th anniversary limited edition and ROG's high-performance hardware.
ASUS is strengthening efforts to build an ROG ecosystem that encompasses PCs and peripherals, and is expanding its core product lineup beyond a single product. ROG continues to communicate with gamers and hardcore users, and it is reflecting user convenience and the latest technologies in its products by incorporating feedback from professional players. As ASUS pushes ahead with building a well-rounded gaming environment in Korea, it is also expanding partnerships.
Against this backdrop, ASUS has selected Youngjae Computer, a custom PC specialist, as an ROG partner. Youngjae Computer operates the 'YJ MOD' online site and produces and sells high-spec gaming PCs, professional workstations, and custom water-cooling systems. It also has specialized assembly expertise for custom high-spec systems and offers products to PC hardware enthusiasts and general consumers based on its high-quality finishing standards.
ASUS plans to combine Youngjae Computer's custom PC production capabilities with ROG hardware. Through this, it plans to expand ROG-based product configurations in the high-spec gaming system market.
Through the ROG partnership, ASUS is pushing to expand in the domestic market, broadening its scope beyond PC configurations to gaming gear overall, including keyboards, mice, and headsets. The expansion target includes PC configurations and gaming gear such as keyboards, mice, and headsets.
ROG gaming gear is a product line used by professional players at major overseas esports events such as Valorant, Counter-Strike 2, and League of Legends. ASUS has strengthened the performance and reliability of the elements needed for gaming environments based on the usage experience and feedback of professional players, and on that basis, an ASUS official said the company plans to introduce a well-rounded gaming ecosystem in Korea that makes use of ROG's diverse hardware through the ROG partnership.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407333
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Source: TECHWORLD
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