Enuri: Autumn Fragrance Demand Rises, With Woody and Amber Scents Popular
TECHWORLD ·
✦ AI Summary
Enuri said that after cooler weather began, more consumers started looking for autumn-themed fragrances, and demand for fragrance changes increased with the seasonal transition.
Over the past 2 weeks (Sept. 1-14), sales of preferred autumn scents centered on woody and amber notes rose 40% from the same period last month, while men's fragrances increased 61% and unisex fragrances rose 49%.
Men's fragrance 'Hermes Terre d'Hermes EDT (100ml)' saw sales rise 340%, the unisex fragrance 'Jo Malone Blackberry & Bay EDC (100ml)' rose 455%, and 'Tom Ford Black Orchid EDP (50ml)' rose 94%, entering the upper ranks of the sales chart.
Enuri announced on the 23rd that demand for autumn fragrances is rising. It said more consumers have been searching for fragrances with a deep, cozy autumn feel since the weather turned cooler.
Enuri Price Comparison said sales in related categories increased as demand for fragrance changes grew with the seasonal transition. It analyzed that fragrance sales rose as more people looked for scents suited to the autumn mood after summer ended.
Enuri Price Comparison's Fashion/Beauty Team said that, after analyzing the fragrance category over the past 2 weeks (Sept. 1-14), sales of preferred autumn scents centered on woody and amber notes rose 40% from the same period last month. In the latest 2-week analysis, woody and amber scents were especially strong.
By item, women's fragrances edged up slightly. Men's fragrances, meanwhile, increased 61%, and unisex fragrances rose 49%, indicating larger gains for men's and unisex products than for women's products.
Enuri attributed the trend to increased demand driven by the seasonal change. It also said a growing perception among men that fragrance is a styling element for expressing taste and individuality contributed to the shift.
The rise in sales also led to higher rankings in sales charts. The same trend was reflected in the sales rankings, and men's fragrance 'Hermes Terre d'Hermes EDT (100ml)' saw sales rise 340% in the same period, while the unisex fragrance 'Jo Malone Blackberry & Bay EDC (100ml)' rose 455% and the unisex fragrance 'Tom Ford Black Orchid EDP (50ml)' rose 94%. These three products — 'Hermes Terre d'Hermes EDT (100ml)', 'Jo Malone Blackberry & Bay EDC (100ml)', and 'Tom Ford Black Orchid EDP (50ml)' — entered the upper ranks of Enuri's sales chart.
Enuri.com said the fact that men's and unisex fragrances with heavier scents rose to the top was driven by increased demand for weightier notes such as woody and amber scents as the season changed. Goh Sang-mi, head of Enuri.com's Fashion/Beauty Team, said fragrance use is expanding as a way to express individuality regardless of gender, and forecast that interest in seasonal fragrance choices and a wide range of scent families will continue.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407322
References
This article was produced with the help of an automated content generation algorithm.
Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.