InSwave Supports Small Business Sales Expansion With Digital Asset Platform 'Naegift'
IT DAILY ·
✦ AI Summary
InSwave is supporting the expansion of small businesses' non-face-to-face sales channels through a demonstration project for its digital asset platform 'Naegift.'
It said that in the Sookmyeong Women's University Sunheon Hwangguibi-gil commercial district in Yongsan District, Seoul, small business participation continues and sales growth is also continuing.
InSwave is also carrying out demonstrations at Bupyeong General Market and Amsa General Market.
InSwave, an AI and DX specialist, is helping small businesses expand their offline-to-online sales channels through a digital asset-based platform. InSwave is conducting a demonstration project for its digital asset platform 'Naegift' and applying it across multiple commercial districts.
InSwave said on the 22nd that small business participation continues in the demonstration site in the 'Sookmyeong Women's University Sunheon Hwangguibi-gil' commercial district in Yongsan District, Seoul, and that sales growth is also continuing. InSwave introduced Sookmyeong Women's University Sunheon Hwangguibi-gil as a case of private-sector-led win-win cooperation.
Along with Sookmyeong Women's University Sunheon Hwangguibi-gil, InSwave is also carrying out demonstrations at Bupyeong General Market and Amsa General Market.
'Naegift' is a service that converts small business products and services into digital assets in the form of gift certificates. Consumers can use 'Naegift' to make mobile purchases and send gifts.
Conventional in-house gift certificate issuance has centered on large franchises with the capital and infrastructure to support it. InSwave said that through 'Naegift,' small, undercapitalized businesses can issue gift certificates directly and also secure non-face-to-face sales channels.
Hwang Se-hwan, CEO of Witheggbread, who introduced Naegift in Sookmyeong Women's University Sunheon Hwangguibi-gil, said it could overcome the limitations of gift certificate services centered on large franchises. Hwang said small businesses now have the possibility of issuing gift certificates directly, and added that customized services are also possible.
Lee Hyo-wan, CEO of Buam-dong Chicken, said a mobile coupon service with discount benefits helps revitalize the commercial district. Lee said the ability to immediately check consumer reactions helps operations, and expressed expectations for the effects of future adoption.
InSwave explained that the characteristics of a university district, combined with MZ's mobile usage tendencies, have expanded the customer base of Sookmyeong Women's University Sunheon Hwangguibi-gil from nearby visitors to customers from outside the area, while non-face-to-face sales have also increased. The InSwave Token Platform Business Team is currently visiting participating stores and advancing the service by gathering implementation experiences and improvement suggestions.
Aoseoryong, CEO of InSwave, said the company is preparing its digital asset business as a new growth engine. He said it was encouraging that verification has been most successfully carried out in Sookmyeong Women's University Sunheon Hwangguibi-gil among the various commercial districts, and added that InSwave plans to complete a nationwide standard model by reflecting on-site feedback and pursuing a digital win-win ecosystem that anyone can adopt easily and safely.
Source: IT DAILY · Yang Seung-gap
Original: https://www.itdaily.kr/news/articleView.html?idxno=241795
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Source: IT DAILY
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