Youngpoong Bookstore Launches Collaborative Project With Independent Bookstore, “One Section, Two Bookstores”
TECHWORLD ·
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Youngpoong Bookstore has launched the independent bookstore collaboration project “One Section, Two Bookstores.”
The project works by giving each bookstore one shelf section in the other store, with the partner bookstore selecting the books to go there.
The first partner bookstore is Yeonnam Seoga in Yeonnam-dong and Yeonhui-dong, Seoul. Yeonnam Seoga’s section was installed at Youngpoong Bookstore Seoul Forest, and Youngpoong Bookstore’s section will be placed at Yeonnam Seoga’s second branch.
Youngpoong Bookstore has launched “One Section, Two Bookstores,” a collaborative project with independent bookstores. “One Section, Two Bookstores” expands on Youngpoong Bookstore’s existing efforts to operate a shelf for independent publications in its stores and introduce indie titles through collaboration with independent bookstores.
The project operates by providing each bookstore with one shelf section in the other store. The books placed in the section provided by each bookstore are selected by the other bookstore.
The first partner bookstore is Yeonnam Seoga in Yeonnam-dong and Yeonhui-dong, Seoul. One section curated by Yeonnam Seoga was installed on the 1st at Youngpoong Bookstore’s Seoul Forest location, in the “Everyone’s Shelf” area.
In the first collaboration, books selected by Yeonnam Seoga will be introduced at Youngpoong Bookstore Seoul Forest. Books chosen by Youngpoong Bookstore will be introduced at Yeonnam Seoga’s second branch.
Youngpoong Bookstore said it plans to expand the project beyond Yeonnam Seoga to independent bookstores in other regions.
Yeonnam Seoga and Youngpoong Bookstore carried out a collaboration in which each filled one section of the other’s space. Yeonnam Seoga is a bookstore where publishers, authors and individual book lovers each take one shelf section and curate it according to their tastes.
Through this collaboration, Yeonnam Seoga curated one 40 x 40 cm shelf section at Youngpoong Bookstore Seoul Forest. Three novels were placed there, along with a card introducing Yeonnam Seoga’s name and social media accounts.
The common thread among the three books selected by Yeonnam Seoga is that they are novels in which bookstores appear. Hwang Bo-reum’s “Welcome to the Hyunam-dong Bookshop” is set in a neighborhood bookstore, Gabriel Zevin’s “The Storied Life of A.J. Fikry” is set in a bookstore on an island reached by ferry, and Lee Do-woo’s “If the Weather Is Good, I’ll Find You” is set in a small bookshop in a snow-covered rural village.
Youngpoong Bookstore curated one section at Yeonnam Seoga’s second branch. The theme was three authors of the month, and the section featured Jo Soo-yong’s “The Sense of Work” for September, Choi Myung-kwan’s “Accordion” for August, and Park Gom-hee’s “Pension Rich Class” for June.
The two bookstores installed the sections they filled in each other’s spaces and unveiled them at different locations. The exhibition of the section curated by Yeonnam Seoga is being held at Youngpoong Bookstore Seoul Forest inside the Seoul Forest Community Center, and runs until October 27. The section curated by Youngpoong Bookstore is on display at Yeonnam Seoga’s second branch.
The books in the displayed sections can be purchased at the stores where the shelves are located. The project introduction page is operated on Youngpoong Bookstore’s online mall, and it went live on the 21st.
Jeong Hye-won, a manager on Youngpoong Bookstore’s brand strategy team, said Youngpoong Bookstore has expanded readers’ points of contact with new books and tastes by operating shelves for independent publications, and that “One Section, Two Bookstores” is an extension of that effort. She added that through this project, the company also aims to introduce the perspective of independent bookstores and create opportunities to discover more book culture in the future.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407276
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Source: TECHWORLD
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