Hanwoo Self-Help Fund Says Chuseok Online Hanwoo Market Hits KRW 2.8 Billion in Sales
TECHWORLD ·
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The Chuseok online Hanwoo market, "2026 Hanwoo Gift Festival," hosted by the Hanwoo Self-Help Fund Management Committee, ran for four days from the 7th to the 10th.
Total sales for the event came to about KRW 2.8 billion, and average daily sales over the four days reached about KRW 700 million, marking the highest daily sales ever recorded since the online Hanwoo market was launched.
First-time buyers accounted for 21.0% of all purchasing customers, while people in their 20s accounted for 39.2% and those in their 30s for 30.4%.
The Chuseok online Hanwoo market, "2026 Hanwoo Gift Festival," hosted by the Hanwoo Self-Help Fund Management Committee, has wrapped up. Hanwoo Self-Help Fund said it ended the event after releasing the sales results for the online Hanwoo market held as part of the Chuseok festivities. The event ran for four days, from the 7th to the 10th.
The total sales announced after the event ended came to about KRW 2.8 billion. Average daily sales over the four days stood at about KRW 700 million. This marks the highest daily sales ever recorded since the online Hanwoo market was launched.
Among purchasing customers, the rise in the share of first-time buyers stood out. First-time buyers accounted for 21.0% of all customers who made purchases during the event. That was a sharp increase from under 15% during the Lunar New Year and Family Month events earlier this year.
By age group, first-time buyers accounted for 39.2% among those in their 20s and 30.4% among those in their 30s. The share of first-time buyers in their 20s and 30s exceeded the 23.2% peak seen in other age groups.
Among all purchasing customers, people in their 40s and 50s accounted for about 59%. While this core consumer base maintained its spending, new customers in their 20s and 30s also increased. As a result, the base of Hanwoo consumers buying online also broadened.
Hanwoo Self-Help Fund attributed the results to the impact of a strengthened online publicity and marketing strategy aimed at attracting younger consumers. It said it has stepped up online-focused publicity and marketing to draw in younger consumers.
Accordingly, the SNS promotions and events that had been pursued previously were run this time with a focus on expanding interest and participation among people in their 20s and 30s. The campaign centered on tailored content using SNS such as Instagram, and marketing was reinforced through collaborations with influencers.
It also held events for new registrants and first-time buyers. Hanwoo Self-Help Fund said the purpose of these events was to attract younger consumers and encourage purchases.
Min Kyung-cheon, chair of the Hanwoo Self-Help Fund Management Committee, expressed gratitude for consumer interest and support for the Chuseok online Hanwoo market. He said the event confirmed demand for Hanwoo among consumers of various age groups, including those in their 20s and 30s, and added that the fund would pursue improved access to high-quality Hanwoo and support purchases at reasonable prices. He also said it plans to expand the range of products and benefits and continue broadening the Hanwoo consumer base through various distribution channels, including online.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407267
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Source: TECHWORLD
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