Biznep Wraps Up Ryu Seung-ryong Campaign “Refund Sea”... Integrated Ad Reach Hits 86.8%

Genterprise, the operator of Biznep, said on the 22nd that it has concluded the brand campaign "Refund Sea," featuring actor Ryu Seung-ryong as the model. Genterprise CEO is Lee Seong-bong. The campaign was designed to raise awareness of tax refunds, which business owners can easily overlook, in a simple and familiar way.

Through Ryu Seung-ryong, Biznep delivered the message, "For business owners, tax refunds are Biznep," and ran "Refund Sea." The campaign ran from June 19 to August 31, spanning about 2 and a half months.

Rather than focusing on a single channel, the campaign was run across TV, digital, and outdoor media in parallel, with the goal of expanding touchpoints with business owners. The media mix centered on TV ads and linked digital channels such as YouTube and Meta, as well as outdoor ads including buses and electronic billboards.

According to Biznep's own tally, the campaign message reached about 10.19 million people. The integrated ad reach rate was also tallied at 86.8% based on men and women aged 30 to 59.

The cumulative views of the three "Refund Sea" campaign videos posted on Biznep's official YouTube channel reached 20.64 million, indicating rising online campaign video views. Along with broader exposure to the campaign videos, searches for "Biznep" on Naver rose 64.6% during the campaign period compared with the same period last year. In the same period, average monthly search volume increased 92.7% from before the campaign began, and monthly search volume exceeded 10,000 in July, when ad spending was concentrated.

Changes in related search terms were also confirmed. The existing main related terms, "tax" and "refund amount," were maintained, while "business owner" was newly included among the top related terms. "Lookup" emerged as the No. 1 related term.

Biznep said these changes were analyzed as the result of rising user interest in tax refunds during the campaign period. The changes in search terms and related-term composition were linked to increased interest in tax refunds.

Biznep Refund was presented as the service that this interest was directed toward. Biznep Refund is a service that helps business owners check whether they are eligible for tax refunds. It allows users to check the maximum refundable amount for up to 5 years and undergoes a two-step expert review. It also reviews applicable deductions and tax reductions after comprehensively considering the industry, business size, and other factors, and guides users on refund eligibility.

Biznep said the campaign was focused on guiding tax refunds as a tax management area that business owners can check at least once during operations, rather than as a difficult or unfamiliar concept. It added that it will continue various touchpoint communications so that business owners can more easily check tax-related information and benefits that are easy to miss.

In connection with the campaign, Biznep will run a "Refund Sea" referral event through December 31. If a business owner who was invited signs up for Biznep via a shared link and then checks their refund amount, it will be recognized as a successful invitation. The reward for the first successful invitation is a Naver Pay Points KRW 10,000 coupon, and subsequent successful invitation rewards are KRW 5,000 coupons per case.

Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407278

References

• https://www.epnc.co.kr/news/articleView.html?idxno=407278