Kakao to Soft-Launch 'Kakao Membership' in October, Bundling Benefits Across Major Services
TECHWORLD ·
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Kakao plans to launch an integrated membership service, 'Kakao Membership,' that bundles benefits from multiple services.
The integration will include major services such as emoticons, Talk Cloud, Gifting, Melon, Pay, and Securities.
Kakao announced on the 21st that it had opened a page for launch notifications and plans to conduct a soft launch for some users on October 1.
Kakao plans to launch an integrated membership service, 'Kakao Membership,' that bundles benefits scattered across multiple services into a single membership. Kakao Membership is the first integrated membership to link existing paid services with new benefits.
Benefits to be included in the integration cover major services such as emoticons, Talk Cloud, Gifting, Melon, Pay, and Securities. The usage model will also shift from separate service-by-service use to a structure that delivers benefits within a single membership.
Ahead of the launch, Kakao announced on the 21st that it had opened a page for signing up for launch notifications for Kakao Membership. Planned new benefits include welcome perks for new subscribers and additional rewards for Gifting.
Kakao plans to conduct a soft launch for some users on October 1. The company intends to gradually expand eligibility for membership sign-ups.
To stabilize the service in its initial stage, Kakao will begin first-come, first-served sign-ups for a small group of users starting October 1. After reviewing operating conditions, Kakao plans to gradually increase the number of users who can sign up.
Ahead of that, users who add the Kakao Membership Talk Channel as a friend from the 21st will be able to receive soft-launch notifications. Kakao plans to provide an opening notice message and a sign-up link through that channel on October 1.
The Talk Channel can be found on the launch notification signup page linked from the Kakao Now banner in the More tab of KakaoTalk. It will also support directly adding 'Kakao Membership' through KakaoTalk's friend search.
Kim Min-gyu, Kakao's performance leader, said the significance of Kakao Membership lies in delivering a convenient and seamless benefits experience within a single membership, going beyond merely combining multiple benefits. He added that the company plans to offer reasonable benefits that will only be available through Kakao Membership in the future.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407215
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Source: TECHWORLD
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