GPAKOREA Offers Free, In-Depth Ad Account Diagnostics for Small Businesses
TECHWORLD ·
✦ AI Summary
GPAKOREA said it will support small businesses and new advertisers with "free in-depth diagnostics for search ad accounts and one-on-one customized management consulting."
The program analyzes the keyword structure and conversion flow of existing ad accounts to suggest improvements, and builds accounts based on Long-tail keywords and related search terms.
After ads are run, it adjusts operating direction by analyzing impressions, CTR, and CPA, while also providing tailored strategies by industry and business type.
GPAKOREA said it will provide small businesses with free, in-depth diagnostics for search ad accounts and one-on-one customized management consulting. The support program is aimed at small businesses already running search ads as well as new advertisers, and is intended to ease the ad spending burden on small businesses and improve search ad efficiency.
The program analyzes the keyword structure of existing ad accounts and conversion flow before suggesting improvements. GPAKOREA avoids operations overly concentrated on high-volume main keywords and instead identifies Long-tail keywords with clear purchase intent and related search terms, then applies a strategy that builds ad accounts based on the keywords discovered.
The process distinguishes between traffic generated for information-gathering purposes and traffic with a high likelihood of actual purchase. This is expected to improve ad spending efficiency.
GPAKOREA provides tailored strategies by industry and business type. For e-commerce and Smart Stores, it adjusts bidding strategies based on product characteristics, seasonal trends, and analysis of search data by time of day. For offline stores, it uses location-based search strategies that take into account the local commercial area and the purpose of visits.
After the ads are run, the company analyzes key metrics such as impressions, CTR, and CPA. The operating direction is then adjusted based on the results of the metric analysis.
In this process, the company reviews underperforming ad creatives and inefficient keywords. It also reallocates budgets around keywords that deliver strong conversion performance and carries out ongoing optimization work.
The company said GPAKOREA has recorded average sales growth of 200% for client companies through conversion-focused search ad operations and has been ranked No. 1 in the marketing category of the Korea Consumer Satisfaction Index for five consecutive years. A GPAKOREA official said that in a difficult business environment, what matters more than expanding the ad budget is analyzing prospective customers' search intent and designing an ad structure that leads to actual conversions. The official added that the free diagnostics will help small businesses review unnecessary ad spending and explore efficient directions for search ad operations.
Applications for the "1:1 customized free in-depth diagnostics" are being accepted from small businesses and new advertisers running search ads for online shopping malls and offline stores, and the diagnostics will analyze inefficient keywords in existing accounts and help improve conversion structure.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407216
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Source: TECHWORLD
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