Kakao to Launch First Integrated Membership Next Month, Bundling Content, Shopping and Financial Perks
IT DAILY ·
✦ AI Summary
Kakao plans to integrate the individual benefits scattered across multiple services into a single 'Kakao Membership.'
Kakao announced on the 21st that it has started taking sign-ups for open notifications, with the launch set for next month and an early rollout on October 1 for some users.
Participating services include Emoticon, Talk Cloud, Gift, Melon, Pay and Securities, while pricing and detailed service-specific benefits have not yet been disclosed.
Kakao plans to integrate the scattered perks tied to each of its services into a single membership, bundling benefits across its content, shopping and financial offerings. Through the move, Kakao aims to drive usage across its services.
Kakao announced on the 21st that it has started taking sign-ups for open notifications ahead of the soft launch of 'Kakao Membership.' The launch is set for next month, and 'Kakao Membership' will be rolled out early on October 1 for some users.
'Kakao Membership' is Kakao's first integrated membership. Its benefits will be offered under a single membership format across subscriptions, content, commerce and finance.
Participating services include Emoticon, Talk Cloud, Gift, Melon, Pay and Securities. The participating services span the content, commerce and finance areas.
Kakao will offer welcome benefits for new sign-ups and introduce additional rewards for Gift for the first time. Detailed service-specific benefits will be disclosed along with the soft launch.
Kakao is launching an integrated membership for consumers for the first time. The goal is to combine paid products and benefits that had previously been divided by service into a single membership system, encouraging cross-use among different services such as content, commerce and finance.
In South Korea, Naver has operated Naver Plus Membership. Naver Plus Membership has expanded its benefits centered on shopping to include content, payments and external partnerships.
Kakao's integrated membership includes Emoticon and Talk Cloud based on KakaoTalk. It also includes Melon, Gift, Pay and Securities.
However, pricing and detailed service-specific benefits have not yet been disclosed. Kakao plans to disclose the price, benefits and sign-up method on the day of launch. Initial operations will run on a first-come, first-served sign-up basis for a small number of users to stabilize the service, and the eligible user pool will then be expanded in stages. Starting today, Kakao will send open notifications to users who add the 'Kakao Membership' KakaoTalk channel as a friend, and on the day of the soft launch, it will guide sign-up links through that channel.
Kim Min-gyu, Kakao's performance lead, said the significance of Kakao Membership lies in going beyond the simple combination of multiple benefits. He emphasized that users will be able to experience more convenient and organic benefits within a single membership, and said Kakao plans to provide reasonable, exclusive benefits for Kakao Membership in the future.
Source: IT DAILY · Kim Byeong-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=241753
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Source: IT DAILY
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