Webtoon Entertainment Kicks Into High Gear With 'Global Drop'... 'Ballad of the Brave' Launches in All Languages at Once
TECHWORLD · · 1 views
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Webtoon Entertainment said on the 21st that it is officially rolling out its global simultaneous launch project, "Global Drop (Global Drop)."
The first title is "Ballad of the Brave," a classic fantasy webtoon based on the web novel of the same name by writer Dodongpa.
"Ballad of the Brave" was released simultaneously on the 19th in 9 languages: Korean, Japanese, English, French, German, Spanish, Thai, Indonesian, and Traditional Chinese.
Webtoon Entertainment said on the 21st that it is officially rolling out its global simultaneous launch project, "Global Drop." The first title in "Global Drop" is the classic fantasy webtoon "Ballad of the Brave."
"Ballad of the Brave" was released simultaneously on the 19th in 9 languages: Korean, Japanese, English, French, German, Spanish, Thai, Indonesian, and Traditional Chinese.
"Global Drop" is a project that releases anticipated new titles and major comeback works in multiple languages at the same time, without any time lag.
According to the company, "Ballad of the Brave" is based on the web novel of the same name by writer Dodongpa. Its genre is classic fantasy heroics. The work follows the story of the strongest swordmaster, who is used as a tool of war throughout his life and meets a miserable death, before being reincarnated 100 years later as a boy named "Ricart."
Set in the Middle Ages, the work was highlighted as a webtoon remake that captures the appeal of large-scale war sequences, character-driven heroism and inner conflict, and satisfying, high-impact moments.
Yeon Go-eun, CBO of Webtoon Entertainment, said Global Drop is a method that requires delicate coordination and discussion across translation, marketing, and operations in 9 language markets. He said Global Drop is an effort that brings together the platform's capabilities and know-how.
Yeon, the CBO, said the company plans to leverage Webtoon Entertainment's global infrastructure and expects readers around the world to be able to enjoy high-quality works simultaneously without delay. He added that simultaneous reading is expected to produce several positive effects, including protecting creators' revenue and blocking illegal distribution, and said the goal of the effort is to expand the reach of content. He said the company will continue efforts to allow readers around the world to enjoy good works without delay.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407185
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Source: TECHWORLD
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