Rinnai Looks at Its Brand Through Young Eyes with “Sprout Practical Challenge”
TECHWORLD ·
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Rinnai held the kickoff ceremony for the “2026 Sprout Practical Challenge” at the Gangnam Campus of the Youth Startup Academy in Gaepo-dong, Gangnam-gu, Seoul, and began activities to broaden its touchpoints with young people.
The program is hosted by the Seoul Business Agency and organized by Growth Bridge Co., Ltd., with about 30 people in their 20s participating to plan and produce content and marketing strategies.
The program consists of three assignments: automatic cooking gas range content, IMC strategies for electric ranges, and an ESG campaign for eco-friendly boilers, and Rinnai plans to reflect the results in future brand communication.
Rinnai held the kickoff ceremony for the “2026 Sprout Practical Challenge” at the Gangnam Campus of the Youth Startup Academy in Gaepo-dong, Gangnam-gu, Seoul, and has officially begun activities to broaden its touchpoints with young people. The “2026 Sprout Practical Challenge” is a program hosted by the Seoul Business Agency and organized by Growth Bridge Co., Ltd. Rinnai launched the initiative in earnest to expand communication with younger generations and strengthen brand awareness.
About 30 people in their 20s are participating in the program, and recruitment was conducted in collaboration with lifestyle magazine WomanSense. Participants will directly plan and produce content and marketing strategies. Rinnai plans to reflect the fresh perspectives of younger generations and consumer-centered brand communication, with the goal of deepening understanding of Rinnai products and the brand while broadening resonance. It also aims to expand a variety of consumer touchpoints suited to the changing media environment.
The program is designed so that supporters will carry out three assignments: producing content for automatic cooking gas ranges, planning online and offline IMC strategies to strengthen the brand image of electric ranges, and planning an ESG participatory campaign based on eco-friendly boilers. Its aim is to discover fresh ideas from the perspective of young consumers and actively reflect those ideas in future brand communication.
At the kickoff ceremony, the program's operating direction, key assignments, and upcoming schedule were outlined, and participants renewed their commitment to future activities based on their understanding of the Rinnai brand and major products. Using this program as a steppingstone, Rinnai plans to continue expanding participatory marketing activities that communicate directly with younger generations. Rather than treating it as a one-off program, the company intends to accumulate consumer-centered ideas generated during participants' actual task execution and develop them into assets for future marketing and brand communication.
Rinnai Head of Sales Division Kang Sang-kyu said the significance of the program lies in creating a new form of communication touchpoint between the brand and consumers by leveraging the sensibilities and ideas of younger generations. He added that the company plans to further expand the reflection of voices from diverse generations in its brand activities and continue growing participatory brand communication created together with consumers.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407193
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Source: TECHWORLD
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