Hancom Kicks Off Global Marketing for 'Nomadian'... U.S. Beta in December
TECHWORLD ·
✦ AI Summary
Hancom has moved to target the global market with its AI workforce platform Nomadian.
On the 18th, Hancom said it released Nomadian's first TV ad and began global marketing ahead of the U.S. beta service launch at the end of December.
Nomadian is a platform that lets users select and create AI agents by role and operate them like a team, with solo founders and small organizations as its initial targets.
Hancom has launched an assault on the global market based on its AI workforce platform, 'Nomadian.' On the 18th, Hancom announced that it had released Nomadian's first TV ad and begun global marketing ahead of the U.S. beta service launch at the end of December.
The ad features five AI agents for work management, marketing, and copywriting, along with a 3D character. It shows a workflow in which each agent shares tasks when a user enters a natural-language request, and the process is designed so that users can check the progress in a 3D workspace.
Hancom described this usage model as an 'Agent Owner.' The concept includes users directly selecting the AI agents they need or creating new ones and deploying them.
The 'Agent Owner' concept also refers to a structure in which each agent is connected to the work tools it uses and operated like a single team.
Nomadian is an AI workforce platform developed on Hancom's agentic OS technology. On the platform, users can build teams by selecting agents by role, with data analyst and content marketer cited as example roles. If there is no suitable agent, the platform also supports users creating and deploying one themselves.
Agents accumulate conversations and feedback with users, and adjustments are made based on that accumulation to match their work style. Hancom described this as a relational experience inspired by simulation games centered on nurturing. Through this, different AI team configurations are possible for each user, and Hancom presented that variability as a differentiating factor.
Nomadian plans to unveil its U.S. beta service at the end of December. Hancom plans to commercialize a subscription-based service in 2027. Its initial target is solo founders and small organizations.
The initial operating focus is on running multiple AI agents within a single work environment. Hancom CEO Kim Yeon-soo said the agents interact with users and grow into AI teammates. He added that the company plans to develop the relationships accumulated in that process and users' attachment to the characters into Nomadian's unique user experience.
Source: TECHWORLD · Kim Seung-gi 기자
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407134
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Source: TECHWORLD
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