KB Kookmin Bank Launches
TECHWORLD ·
✦ AI Summary
KB Kookmin Bank said it has launched the generative AI service "KB AI" on KB Star Banking.
KB AI identifies the intent behind everyday-language questions and guides users to information and financial services, while also supporting natural language-based integrated search and conversational transactions.
KB Star Banking has also been equipped with an AI translation function, and AI services operate in the bank's internal environment with encryption and an advanced security system applied.
KB Kookmin Bank said it has launched a generative AI-powered service called "KB AI" on KB Star Banking. The bank described KB AI as a conversational financial service that identifies the intent behind customers' everyday-language questions and then guides them to the information and financial services they need.
Natural language-based integrated search has been applied to KB AI. By analyzing the meaning and context of the input sentence, KB AI provides related information in one shot, including KB Star Banking menus, financial products and FAQ.
Compared with the existing keyword-centered search method, the bank said a key difference is that users can more easily find the information they want even if they do not know the exact menu name or financial term. As a result, customers can more easily find what they need with questions entered the way they speak.
KB AI goes beyond simple information search and also supports conversational use in actual financial transactions. When a customer enters a request in everyday language, it identifies the intent and connects the user to the relevant service.
For example, if a customer types, "Show me my check card transaction history from last month," it identifies the intent and then runs the inquiry service. If a customer types, "Please send KRW 100,000 in allowance to my son," it identifies the intent and then runs the transfer service.
The service screen has been integrated so that search, inquiry and transfer functions can be used on a single screen without separating them from the chat window. Accordingly, customers do not need to select the AI function separately, and they can use the necessary AI features simply by entering what they want without moving between screens.
To improve convenience for foreign customers, KB Star Banking has been equipped with an AI translation function. In June, the "KB Kookmin Certificate" issuance service was made available in multiple languages, and the "KB Star Banking membership registration" service supports one-stop assistance from account opening to certificate issuance and can be used in the language the customer wants.
Security for AI services has also been strengthened. To protect financial information and personal data, the AI service operates in the bank's internal environment, separated from the outside world, encryption is applied throughout the information transmission process, and the same advanced security system used for existing financial transactions is in place.
KB Kookmin Bank said it expects the service to mark a turning point in improving customers' ease of use and convenience in financial services, and said it will continue to apply AI technology to a range of financial services and provide customers with new financial experiences.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407065
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Source: TECHWORLD
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