Dodom Raises the Curtain on First ‘Children’s Supporters’ Group, Hopes to Expand Healthy Food Culture Experience
TECHWORLD ·
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Dodom has started activities for the first class of its “Children’s Supporters” group.
The launch ceremony was held last August at Dodom Tower and included a Dodom quiz, decorating an apron of one’s own, and recreation.
This month, the second mission, the “Pickple Challenge,” will take place, followed by a third mission in which participants will visit the Dodom Festa venue.
Dodom has begun full-fledged activities for the first class of its “Children’s Supporters” group. By operating the Children’s Supporters program, Dodom aims to spread a healthy food culture and is pushing ahead with efforts to strengthen communication with consumers.
The program is designed so that children and parents can experience Dodom together. It is intended to create a natural point of contact with a healthy food culture, and goes beyond a simple product trial by linking Dodom with enjoyable family time. Through this, Dodom aims to establish itself as a familiar brand in everyday life.
Before the main mission began, Dodom held an launch ceremony to foster a sense of belonging. The ceremony took place last August at Dodom Tower, and the program consisted of a Dodom quiz, decorating an apron of one’s own, and recreation.
These programs were run as experiential activities tailored to children’s eye levels. Through them, participants built familiarity with the brand and marked the first step in their supporters activities.
The Dodom supporters have successfully completed their first mission. The theme of the first mission was summer vacation.
The children recorded enjoyable moments with Dodom that they shared with their families. The record-taking format included picture diaries and verification photos.
Activities using the Dodom coloring book were also carried out. Participants actively took part in expressing their own version of enjoyable everyday life with Dodom by decorating product packages, logos, and characters in their own style.
This month, the second mission, the “Pickple Challenge,” will be held to coincide with Chuseok. The second mission consists of enjoying cooking and challenges with family using Dodom products, while also experiencing Dodom’s original YouTube content.
The final third mission is also scheduled to take place. The third mission involves visiting the Dodom Festa venue in person and taking part in event-linked missions, marking the final stage of supporters activities. Dodom said it plans to use the content created by participants in the process as future promotional communication content for the company.
Park Gwang-uk, chairman of the Dodom cooperative, said he hopes the newly launched Dodom Children’s Supporters program will give children and their parents a chance to experience Dodom together and naturally become aware of a healthy food culture, and added that the company will continue to pursue communication activities that bring it closer to consumers.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407066
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Source: TECHWORLD
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