Rockettools Launches 'Brand AX Consulting' Service to Support E-Commerce Growth
TECHWORLD ·
✦ AI Summary
Rockettools said on the 17th that it launched its 'Brand AX (BRAND AX)' consulting service to support AI transformation (AX) across e-commerce operations.
The service targets executives and marketers managing brand-owned stores and open markets and proceeds in three stages: diagnosis, solution presentation, and execution.
Rockettools said it will provide AX solutions that drive higher revenue and lower costs by examining the causes of stalled sales and factors undermining cost efficiency, and will support execution based on its experience operating data for more than 1,400 brands.
Rockettools announced on the 17th that it had launched its 'Brand AX (BRAND AX)' consulting service. The service supports AI transformation (AX) across e-commerce operations.
Its target users are executives and marketers managing brand-owned stores and open markets. Rockettools said the service focuses on identifying and solving issues that affect revenue and costs, and on driving brand growth.
Rockettools said the core of the service is helping e-commerce brands introduce AI into areas closely tied to business growth. The company plans to examine the causes of stalled sales and the factors undermining cost efficiency, then provide AX solutions that drive higher revenue and lower costs to support companies' sustainable growth.
The service proceeds in three stages: diagnosis, solution presentation, and execution. It is structured to move from identifying problems to proposing solutions and carrying them out.
In the first stage, the company conducts a free diagnostic meeting. During the meeting, it identifies the current status of e-commerce operations and the concerns of executives and frontline staff, then proposes an AX direction based on that assessment.
The diagnosis is presented as a process for determining where AI should be applied first by identifying tasks directly linked to revenue or involving recurring costs. After the diagnosis, it suggests the scope of AI application, defining revenue-linked areas as automatic classification of refund reasons and predictions of inventory reduction. It defines recurring expense areas as analysis of advertising contribution by touchpoint, identification of customer characteristics by channel, and confirmation of traffic sources.
After that, the company supports AI deployment and automation based on the diagnostic results. It also offers customized lectures and workshops for each organization to help with practical implementation.
Rockettools explained that in many cases, because data is scattered across brand-owned stores and multiple ad channels, the scope and priority of AI application have not been determined. It also said it has experience operating data for more than 1,400 brands. Based on that, the company said the differentiator of its Brand AX consulting service is that it provides practical solutions to maximize e-commerce brand sales and accompanies clients through execution as well.
Kim Min-seok, CEO of Rockettools, said that introducing AI and achieving results from AI application are different. He added that it is important to closely connect AI with areas directly tied to business growth.
The speaker said the company plans to actively support e-commerce brands' AI transformation through the Brand AX consulting service, and explained that its goal is to help e-commerce brands achieve tangible sales performance.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407051
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Source: TECHWORLD
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