ElevenLabs and UMG Forge Strategic Partnership, Unveil New License-Based AI Music Creation Platform
TECHWORLD ·
✦ AI Summary
ElevenLabs and UMG have signed a multiyear licensing agreement and a broad strategic partnership.
The two companies will jointly develop AI audio products for artists and songwriters, as well as a new AI-based music platform for fans.
The platform under development includes features for creating remixes and mashups, reinterpreting songs, and personalized vocal experiences.
ElevenLabs and UMG have entered into a strategic partnership. ElevenLabs said it has signed a multiyear licensing agreement with UMG, and the two companies have also reached a broad strategic deal.
The two companies agreed to jointly develop AI audio products for artists and songwriters. The collaboration will focus on a new AI-based music platform for fans.
The partnership will begin in earnest with the development of a new AI music creation platform built on officially licensed tracks and artist participation. The platform under development will include features for creating remixes and mashups, reinterpreting songs, and offering personalized vocal experiences using music from participating artists and songwriters.
ElevenLabs expects the platform to provide fans with a range of co-creation opportunities.
The agreement also includes plans to continue developing additional products and fan experiences over the coming months and years, extending beyond the current collaboration.
Lucian Grainge, chairman and CEO of Universal Music Group, said that artists, songwriters, and fans must be at the center if the greatest potential of AI and music is to be realized. He said the shared vision of UMG and ElevenLabs is to promote new discovery through responsible AI, adding that responsible AI can strengthen artist-fan bonds and create new revenue opportunities for the creative community. He also said ElevenLabs' leadership in AI audio technology would add new depth to UMG's partner ecosystem, and that the expansion would extend into the creative and commercial realms of human artistry.
Mati Staniszewski, co-founder and CEO of ElevenLabs, said AI offers new possibilities for how people engage with music, artists, and interactions with them. Citing the combination of UMG's global community and copyright management expertise with ElevenLabs' AI models and product capabilities, he said one of the goals is to help artists and songwriters deliver powerful new experiences for fans. Another goal, he said, is to ensure fair compensation for artists and songwriters.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407048
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Source: TECHWORLD
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