Samsung Electronics Accelerates Global Localization of AI Home Appliances in India, Unveils Everyday-Life Technologies
TECHWORLD ·
✦ AI Summary
Samsung Electronics held its home appliance tech seminar, "The Brief," in India and invited major local media outlets and influencers.
At the event, AI home appliance experiences reflecting Indian consumers' lifestyles and living environments, along with regionally tailored technologies based on SmartThings, were introduced.
In the air conditioner, kitchen appliance, and home care and reliability zones, Wind-Free cooling, Wearable Good Sleep, Family Care, and remote management services were unveiled.
Samsung Electronics held its home appliance tech seminar, "The Brief," in India to promote its AI home appliance strategy tailored to the Indian market. The company invited major local media outlets and influencers to the event.
At the event, Samsung Electronics unveiled customized AI home appliance experiences that reflect the lifestyles and living environments of local Indian consumers. It also introduced regionally tailored home appliance technologies centered on SmartThings, its AI-based integrated connectivity platform.
The purpose of the event was to highlight the differentiated features of AI home appliances tailored to Indian consumers' characteristics and living conditions. Through this, Samsung Electronics explained an AI home appliance strategy suited to Indian consumers.
The company highlighted the value of home appliances through features that reflect Indian consumers' living environments and cultural characteristics. Samsung Electronics emphasized the role of home appliances in reducing household chores, managing energy efficiency, and caring for family life.
Samsung Electronics described these AI home appliances as an "AI companion in everyday life." In the process, it reflected India's hot, humid climate and family-oriented lifestyle as key technological considerations.
The venue was divided into an air conditioner experience zone, a kitchen appliance experience zone, and a home care and reliability zone. Participants were able to see first-hand the region-specific features and SmartThings-based connectivity experience in each area.
In the air conditioner experience zone, Wind-Free cooling technology designed to maintain comfort without direct airflow was introduced. The zone also unveiled the "Motion Blade" fan wing applied to the "Bespoke AI Wind-Free Pro" air conditioner, along with a demonstration of five airflow control technologies using it.
Samsung also unveiled the "Wearable Good Sleep" mode. The mode works with wearable devices such as Galaxy Watch and Galaxy Ring, and it is designed to create an optimal sleep environment by analyzing the user's sleep stages and changes in body temperature.
In the kitchen appliance experience zone, the "Bespoke AI Family Hub" refrigerator was showcased. The refrigerator supports the "Now Brief" feature, which provides personalized information through the screen, and it also introduced the "Family Care" feature, which detects parents' device usage patterns and checks in on them.
A reporter from an economic publication who attended the seminar said it was impressive that AI home appliances such as washing machines, refrigerators, and air conditioners go beyond automating housework to analyze and understand users' needs and preferences themselves.
Samsung Electronics emphasized the customer experience, including management and service after product sales. It then introduced technologies in the home care and reliability zone that support identifying, diagnosing, and addressing anomalies based on SmartThings Home Care and the Home Appliances Remote Management (HRM) service.
SmartThings Home Care provides home appliance status monitoring features. It also supports optimal condition management by offering reminders for filter replacement cycles and guidance on maintenance timing, such as cleaning the device.
The Home Appliances Remote Management service is a method in which a specialist counselor remotely performs a detailed analysis of the device's condition. Based on this, the company said it can guide appropriate actions and reduce unnecessary waiting time and effort for consumers.
Samsung Electronics said that, marking the 30th anniversary of its entry into India this year, it plans to provide local consumers with quality and service competitiveness that extends beyond product purchases. The company outlined a direction to strengthen quality and service competitiveness in India that covers the stage after product sales as well.
Lee Sang-jik, vice president of Samsung Electronics' DA Division, said the true value of AI home appliances lies in improving consumers' daily lives and quality of life. He also said the company will continue developing AI technologies that reflect regional environments and cultures, and will keep innovating with the goal of becoming a companion that delivers practical value in everyday life.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407054
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Source: TECHWORLD
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