Kyobo Bookstore Lowers the Bar for Chuseok Gifts With Books and Inspiration
TECHWORLD ·
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Youngpoong Bookstore will run a 2026 Chuseok promotion at its online mall through the 27th.
The promotion centers on adding gift-wrapping items and situation-based book curation to free shipping for purchases of more than KRW 10,000.
Customers who buy books and then add KRW 1,000 will receive an organza pouch, while those who spend more than KRW 50,000 and then add KRW 3,000 will receive a reusable bag; vendor-shipped items, overseas special-order items and Now Dream products are excluded.
Youngpoong Bookstore said it will run a 2026 Chuseok promotion at its online mall. The promotion runs through the 27th. Building on its existing benefit of free shipping for purchases of more than KRW 10,000, Youngpoong Bookstore said it aims to make even a single book an affordable holiday gift by adding a gift-wrapping item and situation-based book curation.
Youngpoong Bookstore said the core of this promotion is packaging. The bookstore already offers free shipping for purchases of more than KRW 10,000, and it said it will add gift wrapping for Chuseok to encourage books to be considered first as holiday gifts.
Under the promotion, customers who buy books and then add KRW 1,000 will receive an organza pouch for gifting. Those who spend more than KRW 50,000 and then add KRW 3,000 will receive a reusable bag.
The freebies are offered as separate purchases in consideration of the standards related to the Fixed Book Price System. If the prepared stock runs out, the giveaway campaign may end early.
However, items shipped by vendors, overseas special-order items and Now Dream products are excluded from the promotion.
Youngpoong Bookstore also carried out Chuseok book curation. To reduce the burden of choosing books for the holiday, it recommended titles by separating gift situations by recipient, with themes including "Books That Make Good Gifts From the Heart" and "Gift Books for Our Children and Nieces and Nephews." It also divided themes by how people spend the holiday break, suggesting "Books to Help You Make the Most of the Holiday" and "My Own Time, Spent Entirely My Way."
This curation expanded the range of choices from books to give to parents to books to read alone on the way home. It was designed to make it easier to choose books that fit each situation. Youngpoong Bookstore said it added holiday wrapping and situation-based curation to its existing free-shipping benefit so customers could more easily choose books as holiday gifts.
Lee Seo-young, an assistant on Youngpoong Bookstore's brand strategy team, said books have always been near the back of the line when people choose holiday gifts. She added that the company has combined holiday wrapping and situation-based curation with its existing free-shipping benefit, and that it prepared the promotion so that even a single book could become a gift that conveys one's feelings without burden. She also said the company plans to push books so they naturally come to mind as a holiday gift option in the future and further lower the barrier between books and readers.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406975
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Source: TECHWORLD
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