Kakao Launches 'Local News' Tab on KakaoTalk in North America for Korean Community Info
TECHWORLD ·
✦ AI Summary
Kakao recently launched a 'Local News' tab on KakaoTalk in North America that lets users check information on Korean businesses, overseas diplomatic missions and Open Chat rooms in one place.
'Local News' consists of KakaoTalk channels operated by Korean businesses in North America, news from the Ministry of Foreign Affairs' overseas diplomatic missions, and Open Chat rooms in which local users participate.
Based on a business cooperation agreement with the Ministry of Foreign Affairs, Kakao plans to expand the service from lifestyle information to public information and connect users in North America with local businesses.
Kakao recently launched a 'Local News' tab on KakaoTalk in North America. The 'Local News' tab is a service that brings together information for the Korean community. Through this, Kakao is seeking to expand its service reach to overseas users and local businesses.
Kakao announced that it recently launched a 'Local News' tab on KakaoTalk in North America that lets users view information on Korean businesses, overseas diplomatic missions and Open Chat rooms in one place. 'Local News' consists of KakaoTalk channels operated by Korean businesses in North America, news from overseas diplomatic missions under the Ministry of Foreign Affairs, and Open Chat rooms in which local users participate. KakaoTalk users in North America can use the service in the third tab without installing a separate app.
Information on Korean businesses in the region is linked to KakaoTalk channels. Through this, users can check promotion information such as products, events and discounts. Depending on the channel, they can also make inquiries via Talk messages.
Businesses can use the KakaoTalk channel message and channel news features. This allows them to share store information and promotions.
Kakao signed a business cooperation agreement with the Ministry of Foreign Affairs on the 14th for the provision of overseas safety, consular administration and other notice services in North America. Based on this agreement, Kakao has expanded the scope of its Local News service from lifestyle information to public information. As a result, overseas safety information and consular notices will now be provided within Local News.
Based on the agreement, the Ministry of Foreign Affairs will provide overseas safety and consular information to Koreans and overseas Koreans in North America. Kakao will deliver that information through KakaoTalk.
Kakao is linking Open Chat to facilitate information exchange among local users. It will use topic-based Open Chat rooms operated by Korean users in North America, covering areas such as business, parenting and hobbies, to enable sharing of local lifestyle information through Open Chat rooms and support communication among users through those rooms.
Kakao plans to use Local News as a service that connects users in North America with local businesses. Korean businesses selected as recommended channels will be displayed in the main section of Local News. Korean businesses shown in the main section can broaden their contact points with users.
Kakao is expanding its overseas advertising business. Kakao officially launched KakaoTalk ads in North America in April last year, and operates message ads and display ads in the region. Kakao also plans to launch KakaoTalk ads in Japan on October 1.
A Kakao official said Local News is intended to help Korean users in North America search for lifestyle information and make it easier for them to connect with local businesses in the region. The official added that Kakao plans to continue developing services tailored to the daily context of overseas users and will work to enhance KakaoTalk's global usefulness.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406953
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Source: TECHWORLD
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