KT Bets on AI, LG U+ on Devices in Push for Global Media Market
IT DAILY ·
✦ AI Summary
KT and LG U+ participated in IBC 2026 to unveil next-generation media technologies and products.
KT showcased AI-based media solutions as well as UMS and RMS, and discussed ways to cooperate with global operators.
LG U+ unveiled an ultra-compact IPTV set-top box, a portable monitor and a golf putting simulator, and held meetings with overseas operators.
KT and LG U+ participated in IBC (International Broadcasting Convention) 2026 to unveil next-generation media technologies and products and explore ways to cooperate with global operators. According to KT and LG U+ announcements on the 15th, the two companies took part in the event, held from the 11th to the 14th at RAI Convention Center in Amsterdam, the Netherlands.
At IBC 2026, KT and LG U+ sought overseas media market expansion and partnership opportunities by highlighting different strengths. KT joined the IBC 2026 exhibition to demonstrate AI-based media solutions and prominently showcased AI-based media solutions. LG U+ moved to target overseas markets with home media devices such as ultra-compact IPTV set-top boxes.
IBC is a global exhibition for the broadcasting, media and entertainment industries. It brings together broadcasters, telecom operators, content and platform companies, and equipment manufacturers from around the world to share the latest technology and industry trends.
This year’s main themes were next-generation media technologies and services such as AI, OTT, cloud and connected home. KT and LG U+ used the event to showcase their technologies and products while seeking ways to cooperate with global operators.
KT unveiled AI-based media solutions under the slogan, "Never-Before Media Life." KT presented a range of solutions while outlining the direction of AI transformation across media, including content production.
The solutions unveiled this time include AI agents, on-device AI, AI content studio, UI management system (UMS) and remote management system (RMS). Through these solutions, KT showed its plan to apply AI across media services.
Among them, the AI agent is a flagship service. It is a conversational media service equipped with natural-language-based content search and recommendation functions, helping users find desired content even if they do not know the exact title or actor names.
The search and recommendation range of the AI agent integrates YouTube, OTT and Genie TV content. It also provides a function that answers questions about the screen being watched or the content of a live broadcast, based on AI's contextual understanding.
On-device AI is a technology that runs AI models directly on the set-top box. The technology does not require a cloud connection, and it delivers AI functions such as real-time image and sound quality optimization directly on the set-top box to create a stable viewing environment.
In the content production area, KT unveiled the "AI Content Studio." Among its offerings, "RE (Rescript)" analyzes large volumes of original intellectual property (IP) documents, derives story structure and key elements, and supports script adaptation and the creation of new scripts.
"Shotpy" uses multimodal AI to analyze video content and automatically generate highlights and short-form videos. It also aims to improve the quality of short-form production by reflecting SNS trends and user response data.
KT also unveiled UMS for pay TV operators together with kt altimedia, and it unveiled RMS for pay TV operators as well. RMS supports AI-based failure prediction and remote monitoring.
Based on these software capabilities, the two companies are discussing partnerships with global operators in Taiwan, Vietnam and Indonesia. They are also supporting more than 50 million devices, including set-top boxes, smartphones, tablets and TVs operated by more than 30 operators in 14 countries, based on core software that runs broadcasting and media services.
LG U+ unveiled a home media device in the pre-launch stage for the first time at IBC 2026. This was the first time LG U+ had publicly shown a product before its IBC release.
LG U+ set up the exhibition so that visitors could experience it directly. The purpose of the exhibition layout was to provide direct hands-on experiences for visitors.
LG U+ unveiled an ultra-compact IPTV set-top box. The product is notable for being the smallest among the IPTV set-top boxes on display at the venue.
LG U+ also unveiled a portable monitor. The product is a home media form factor for various indoor and outdoor spaces, and it can be used to watch media content.
LG U+ unveiled a camera-recognition-based golf putting simulator. The simulator was operated in a way that allowed visitors to directly experience a putting game, and attendees tried LG U+'s camera-based golf putting simulator during IBC 2026.
LG U+ also explored the possibility of cooperation with overseas operators during the exhibition. Photo courtesy of LG U+.
LG U+ said it held business meetings during the event with telecom and broadcasting operators and equipment manufacturers in Europe, Asia and Latin America, and that it sought the possibility of entering global markets through those meetings. LG U+ said it met with operators and manufacturers from those regions during the event to review the potential for overseas expansion.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241611
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Source: IT DAILY
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