LG Uplus to Release 10,000 “Gold Numbers” as Mobile Number Portability Helps Attract Customers
IT DAILY ·
✦ AI Summary
LG Uplus said it will assign 10,000 preferred mobile phone numbers through a public lottery on the 15th.
Preferred numbers are numbers that are easy to remember or have special meaning, with examples such as 1111 and 1234, and the preferred range has expanded to include birthdays and anniversaries.
Applications are available from the 16th to the 29th on the LG Uplus website and in 'U+ONE,' and the results are scheduled to be announced on the 8th of next month.
LG Uplus announced on the 15th that it will assign 10,000 preferred mobile phone numbers through a public lottery. Preferred numbers refer to numbers that are easy to remember or have a special meaning. The allocation method will be a public drawing, in line with the principle of fair number assignment.
Examples of preferred numbers include repeated digits such as 1111 and sequential numbers such as 1234. Such numbers were previously commonly referred to as gold numbers. More recently, the preferred range has expanded to include birthdays, anniversaries and numbers with personal significance.
Although the system is intended to ensure fair number assignment, it has also been analyzed as being connected to attracting mobile number portability customers in practical terms. More than half of the customers who actually registered for numbers last year came from other carriers. This public lottery is also expected to have the effect of attracting mobile number portability customers.
The preferred number types open for this round total 9: AAAA, 000A, 00AA, AA00, ABAB, A000, ABCD, ABCD-ABCD, and numbers with specific meanings. Examples include repeated patterns such as 1111 and 7777, sequential numbers such as 1234, and a meaning-based combination such as 1004.
The preferred number lottery serves as both a customer service for existing users and a way to attract subscribers from other carriers. Last year, 29,905 people applied for LG Uplus's preferred number lottery, and 3,540 won, for a competition ratio of about 8.5 to 1. Of those, 1,107 actually registered the numbers, accounting for about 31.3% of all winners.
Among the 1,107 people who actually registered, 641 had ported their numbers from other carriers to LG Uplus. The share of number portability registrations was 57.9%, and the number of customers who moved from other carriers exceeded the number of existing LG Uplus subscribers who registered.
Mobile phone numbers are linked to a range of digital services, including identity verification, financial services and messenger accounts. For that reason, users tend to keep the same number for a long time once they choose it. In that sense, the preferred number lottery gives customers a way to secure the number they want. At the same time, it also has meaning for telecom carriers, and customers secured through the lottery may later convert into long-term subscribers.
The application period runs from the 16th to the 29th. Applications can be submitted on the LG Uplus website and in the integrated app 'U+ONE.' Applicants choose their desired number from the list of released numbers and then enter the lottery.
After applications close, a computerized drawing will be held. An official from the Preferred Number Lottery Committee, which is made up of the Ministry of Science and ICT, the Korea Telecommunications Operators Association (KTOA) and others, will be present to oversee the drawing. The results are scheduled to be announced on the 8th of next month.
Winning customers must visit an LG Uplus store within the designated period. They must also register the number under their own name. Customers of other carriers can also apply. If they win and then port their number to LG Uplus, they can use the number.
MVNO customers using the LG Uplus network will not change their winning number directly, but can do so through the MVNO provider they are subscribed to. However, whether an actual number change is possible must be confirmed with the MVNO provider they are using, and the processing method also needs to be checked with that provider.
Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241603
References
This article was produced with the help of an automated content generation algorithm.
Source: IT DAILY
View originalThis article was summarized and organized by BizCrush based on the original article from IT DAILY. For exact quotations and full details, please refer to the original article.