Duo to Host Live Broadcast on Marriage Information Services With Current Matchmaker
TECHWORLD ·
✦ AI Summary
Duo will host a live commerce broadcast at 7 p.m. on the 15th at Hyundai Home Shopping, featuring a current couple manager and introducing the actual use process of its marriage information services from sign-up to introductions.
The program will explain procedures including product selection, identity verification, matching and member management, and will feature both the consultation manager and a shopping host.
Duo is operating a new DR product alongside its count-based product, and will offer discounts on major product sign-up fees for customers who receive counseling and sign up through the broadcast, benefits by product type, and a gifticon worth KRW 5,000 to all customers who apply for counseling.
Duo CEO Park Soo-kyung said the marriage information company will host a live commerce broadcast introducing the actual use process of its marriage information services with a current couple manager. The scope of the process covers everything from sign-up to introductions, and the broadcast will air on Hyundai Home Shopping at 7 p.m. on the 15th. A Duo couple manager who handles consultations with actual members will appear on the program, alongside a shopping host.
The broadcast is designed to address the questions of customers using a marriage information company for the first time, with the actual consultation manager explaining the service process directly. It will cover topics ranging from product selection and identity verification to matching and member management.
Duo says it determines users' views on marriage and personality traits through pre-sign-up consultations. Matching uses more than 160 items, including occupation, education, income, values and preferences, and the basis for matching is accumulated data on successful marriages. The process uses Duo's proprietary matching system, DMS.
Duo also operates a management system in which two couple managers are assigned to each member. After providing profiles, the couple managers coordinate meeting schedules and locations, and they also support feedback after an actual meeting ends.
Duo has introduced a new DR (time-based) product. The DR model allows service use with no limit on the number of meetings for one year.
The company said it considered launching the product for customers who want to meet several people and refine the type of spouse that suits them. The existing count-based model is based on a pre-set number of meetings, and Duo operates both time-based and count-based products at the same time.
Duo said it allows members to choose services according to their preferred way of meeting people. Customers who receive counseling and sign up through the live broadcast will be offered a discount on the sign-up fee for major products, bringing it back to the level from four years ago.
Benefits have also been prepared by product type. DR subscribers will receive an additional one month of service use, while count-based customers will receive one additional meeting. All customers who apply for counseling during the broadcast will receive a gifticon worth KRW 5,000.
A Duo official said that for customers using marriage information services for the first time, information about the process of meeting a partner after signing up is also important. The official added that the company plans to make the actual service process easier to understand through a broadcast featuring a current couple manager.
The broadcast will run from 7 p.m. to 8 p.m. on the 15th.
Source: TECHWORLD · Kim Kyung-joo
Original: https://www.epnc.co.kr/news/articleView.html?idxno=406763
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Source: TECHWORLD
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