Wave Turns Golf Broadcasts From Something to Watch Into Something to Choose, Adds TV Multiview
IT DAILY · · 1 views
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Wave said on the 10th that it will newly offer “multiview” and “chat” features for live golf broadcasts. With multiview, viewers can watch multiple screens at the same time, and with chat, real-time communication among viewers is possible. Wave will begin beta services starting with the KLPGA’s “KB Financial Golden Life Championship” and the KPGA’s “42nd Shinhan Donghae Open,” both of which open on the 10th.
Wave announced on the 10th that it will newly offer “multiview” and “chat” features for live golf broadcasts. The “multiview” feature lets viewers watch multiple screens at the same time, while the “chat” feature enables real-time communication among viewers. Through this, Wave is turning live golf broadcasts from a one-way viewing service into a viewer-choice participation service.
With the introduction of these features, viewers can choose their broadcast screen and communicate with other users. They can also watch the Korea Ladies Professional Golf Association (KLPGA) and Korea Professional Golf Association (KPGA) tours at the same time, while the main broadcast and on-site close-up coverage can also be displayed simultaneously.
In a situation where differentiation among OTT services is difficult through content acquisition alone, Wave has presented the user experience of sports broadcasting as its competitive edge. Wave’s latest strategy aims to increase platform dwell time.
Wave said it will begin beta services for the multiview and chat features starting with the KLPGA’s “KB Financial Golden Life Championship” and the KPGA’s “42nd Shinhan Donghae Open,” both of which open on the 10th. Multiview is a feature that places multiple golf broadcast screens side by side at the same time. Users can watch “Wave Golf 1” and “Wave Golf 2” simultaneously.
“Wave Golf 1” is the KLPGA Tour broadcast channel, and “Wave Golf 2” is the KPGA Tour broadcast channel. Wave will also add a “field cam” starting with the final round of the “KB Financial Golden Life Championship” on the 13th. Field cam is a broadcast screen that provides an up-close, spectator’s-eye view of the final round at major KLPGA tournaments.
Users can follow the overall flow of the game through the main broadcast, and check the play of specific players and the atmosphere on site through field cam. The maximum number of supported screens is 2 on TV and 3 on mobile devices, tablets, and PCs.
Wave said it is the first in the domestic OTT industry to offer multiview for split viewing of sports events on large screens such as smart TVs.
Wave has expanded multiview support from mobile and PC to TV. As a result, viewers in living-room TV environments can watch two golf tournaments taking place at the same time without changing channels. The image quality provided on each screen is Dolby Vision. A real-time chat feature has also been introduced for live broadcasts on mobile and PC.
The multiview feature gives users the right to choose their screen. The real-time chat feature brings viewers watching the same game together within the platform. During a game, viewers can cheer for players and share their impressions of key moments. While the existing OTT viewing format centered on consuming content alone, the introduction of real-time chat has added a real-time community element.
This reflects a trend in how sports content is being used: live broadcasts leverage simultaneity and strong fandom to expand user participation and increase dwell time. The content Wave offers includes live broadcasts of the KLPGA and KPGA tours, highlights, player-specific clips, and interviews.
Wave is operating media commerce that allows users to purchase related products in connection with golf broadcast screens. By adding multiview and chat to this, it is strengthening its service structure by linking golf content viewing, communication, and product purchases within the platform.
A Wave official said the company has unveiled a new golf broadcasting experience that lets viewers choose their own screen, communicate with other viewers, and watch golf broadcasts in this way, adding that Wave plans to further strengthen its differentiated sports broadcasting service by also supporting multiview viewing on large screens.
Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241539
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Source: IT DAILY
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